The so-called article entry point is the direction of the author's writing this article, the angle of writing this article, or what is the theme of your article. This is just a starting point. Give a simple example, such as "How to sell your products through the Internet". The starting point of this article is "online sales", which is easy to understand. To give an inappropriate example, it's like chatting. When you are actively chatting with beautiful women or handsome men, you have to find a topic to talk about, so that you can talk better.

The second skill of soft writing: title

Everyone must have heard of the "Title Party". The so-called title party is that the title of the article is excellent and attractive, and people have to read the content. But after reading the content, they found that the article was useless and poorly written, but the title was eye-catching.

Although the content is poor, the title of the article is good, and the reader still clicks it, which shows that it is still effective. The most important thing in soft writing is the title, which is the finishing touch. If the title is good, your soft essay is equal to one third of success.

Give a simple example, such as "Top Ten Internet Marketing Rookies in China in 2008", which is great and awesome from the title. Those who like online marketing will definitely open it, wondering if they have themselves! Even if the 10 people in it are not very powerful, the effect of this soft article still comes out.