First, the relevant policies of the state In fact, the state has been encouraging couples to have children. Since last year, China has been encouraging the liberalization of the two-child policy, but many young couples are still reluctant to have children. Now the country has even introduced policies related to the three children. However, this policy has also aroused heated discussion among many young people on the Internet. Many young people say they don't want to have children because they can't afford to raise the child. Now that life is so stressful, who wants to have children? Therefore, although the national policy is encouraging women to have children, this desire may not be realistic, and it may also bring some influence and fluctuation to Beinmei's later career development.
Second, the impact of the rapid development of Internet culture. Today's society is actually a network society. Whoever falls behind will be beaten. If enterprises can't keep up with the trend of the times at the technical level, they will eventually be eliminated by society. Now look at Beinmei's online sales, we can also see that Beinmei's sales on websites like Taobao or JD.COM are not too high. In fact, it can also be seen that this enterprise has some problems in the transformation of Internet sales model, which may be due to insufficient publicity in the early stage. Therefore, it will also have a great impact on Beinmei's sales. Now, more and more foreign brands are competing for the market in China.
Three. Conclusion In fact, the government of China has been trying to strengthen the publicity of children's breastfeeding, so the market of China milk powder industry has been compressed. However, Beinmei's plan is to achieve a goal in the children's milk powder market in China, but now it is not in line with the actual situation in China, which is why Beinmei's share has been declining.