Second, the market analysis/market background

Three. Advantages and disadvantages analysis of products/services

Four. Marketing strategy/promotion strategy/advertising or promotion strategy

Five, advertising or promotional copy

Analysis/Planning of Media Delivery of Intransitive Verbs

Seven. cost budgeting

Eight. Prospect prediction/effect evaluation

Pay attention to using more data, and it is authoritative data. Cctv sophomore, AC Nielsen, CMC consumer yearbook, etc. Everything is good, and there are also some data from survey companies that can be cited. However, some of them are charged and some are free (maybe earlier), such as zero-point survey. It's easy to find such a company on the Internet.

Note that a good planning book is not necessarily in a certain format. Maybe a good copy is a good planning book itself. After all, the main purpose of planning is to help customers solve problems. As long as the customer's problems are solved, it is a good planning book.

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