PR refers to public relations and is often used in product packaging. It can help brands improve their popularity and reputation and attract more target consumers. Public relations includes media reports, advertisements and public relations activities. Through these methods, we can convey positive information to consumers and enhance brand image.

PR on product packaging is a propaganda method, which can leave a positive impression when consumers buy products. PR on product packaging can reflect the uniqueness and advantages of the brand and strengthen the brand image. At the same time, based on the concept of sustainability, we can also convey the concept of brand sustainable development and win the support of consumers through the choice of packaging forms and materials.

In the competitive market environment, public relations on product packaging is particularly important. Excellent public relations strategy can increase the brand's market share and increase the brand's influence and awareness. Therefore, brands need to formulate relevant public relations strategies and programs according to their own characteristics and the needs of target consumers, create personalized, comfortable and environmentally friendly product packaging, and then realize the successful marketing of brands.