The brand was formally established in 1998, and its headquarters is in Italy. Mainly engaged in sports brand leisure clothing, including sportswear, yoga clothes, mountaineering clothes and so on. The brand is very strict about the choice of fabrics, because the most important thing for sportswear is the breathability and skin friendliness of fabrics, so the fabrics of this brand are very comfortable.
Brand function:
Lululemon transformed yoga from a weight loss exercise into a group activity that attracted many people. In Bryant Park in Manhattan, open yoga classes sponsored by Lululemon Company are held twice a week. About 400 women participated in each session, and most of them wore Lululemon brand yoga clothes.