First: accumulate more vocabulary, special verbs and use verbs well, so that the quality of the copy is high. It is suggested to use graphite documents, establish an EXCEL table to collect vocabulary and call out verbs that surprise you in life. As time goes by, knowledge management is very useful. I attach my form to you.
Second: Commercial copywriting is actually a salesman behind a computer. Learn some sales thinking and read more books on marketing.
Third: Pay attention to the excellent official WeChat account that outputs this content, and use it while learning. I am a Chinese language and literature major myself, and I have been doing copywriting planning for more than three years. These are all accumulated from my career and have been updated. Want to know more, welcome to pay attention to the official WeChat account of "Qingling's copywriting planning notes".