Copywriting hall refers to the place where creativity is generated based on the direction and concept provided by planning, and the business strategy and brand appeal of enterprises are vividly expressed in words to undertake business.
Copywriting originally refers to the desk where books are placed, and later refers to the person who writes on the desk. Now it refers to the writing position in a company or enterprise, that is, to express the established creative strategy in words.
Copywriting is the performance process, development process and deepening process presented in turn with advertising creativity, which mostly exists in advertising companies, corporate propaganda and news planning.