At present, people's material and cultural life has improved significantly. In the past, the status of rare "candy" in people's minds was declining. Few people will cherish it because they can eat wedding candy, but wedding candy is still indispensable as the color of a happy event. A small candy contains the happiness that newlyweds share with relatives and friends.
According to the latest statistics, the annual per capita consumption of candy in China is 0.7kg, which is about110 of the average level in developed countries and13 of the average level in the world, so the candy market has great room for expansion. It is estimated that the growth rate will be around 8% in the next few years, which is 6 percentage points higher than the current global candy growth rate.
Although the candy in Xitang itself is not that important, choosing the candy from an unknown small factory will make the newcomers look less generous, and it is more likely that the quality of the candy will affect their health. Chocolate is the most popular wedding candy in Beijing market, and traditional crisp candy, milk candy and fruit candy are also loved by some newcomers.
Some young people who pay attention to emotional appeal are still willing to "buy it in person" and "ask for a taste". Nowadays, it doesn't matter what kind of candy. The key is that the packaging should be creative and the meaning of candy should be reflected. After eating wedding candy, we can leave a lovely package, just like a guest takes our happiness home. In order to meet the needs of new people, some wedding companies have also slimmed down the original big bags of wedding candy, which makes the wedding candy more visually fit the theme style of happy events. What sedan chair shape, new human shape, palace lantern shape, flower basket shape, heart shape and zodiac shape are all unique and exquisite. Colors are not limited to red and gold, but also pink, purple and sky blue. Externally, cartoon characters and dragons and phoenixes can meet the needs of Chinese and western weddings.