Li ONE is an extended-range electric vehicle, which is different from other domestic products. 20 19 12 the car was officially delivered, and the delivery volume in the first month exceeded 1000. However, affected by the epidemic, Li's delivery plan was blocked again. On February 2, Li officially announced that users who originally expected the delivery time to be in February or March may face a one-month delay in delivery, and explained that the delay in delivery was due to the national epidemic prevention and control requirements, and the production of auto parts suppliers was also affected to varying degrees. More than 65,438+00% of spare parts are produced by enterprises in Hubei Province, where the epidemic situation is the most serious.
Previously, due to various reasons, Li had delayed delivery. On the eve of 20 19 Shanghai Auto Show, Li said that the delivery would begin in the fourth quarter of that year. Before this delivery, Li announced that Li ONE would skip the previous 20 19 model and deliver the 2020 model directly, and said that due to the more upgraded parts of the 2020 model, the delivery time of Li ONE would be changed from? 20 19? The year 165438+ 10 month was adjusted to? 20 19 12 months.
Delayed delivery and frequent problems
Due to Li's delay in delivering the car, a large number of cases of reselling Li's car purchase contract at low prices have appeared in major auto forums and trading platforms. The original price of a 5,000-yuan Li order is as low as 2,000 yuan.
Although Li Xiang, the founder, devoted a lot of efforts to Li's first production model, he devoted himself to building a better model without mileage anxiety. However, in the case of repeated delays in delivery, Li's quality problems followed. After the delivery of the first batch of Li ONE, there were serious delivery mistakes that the logistics mode was not lifted, the situation that the touch adaptive cruise function could not be accelerated during driving, the alarm message of "emission system failure" on the dashboard of the vehicle, and even the situation that the owner could not pick up the car because the bank stopped lending.
After the incident, Li wanted to respond in Weibo: "In Li, finding and solving problems is a process of creating value, hiding problems is suicide, and asking questions is to help us create value."
Earlier, Li Xiang said in an interview with the media that it is necessary to use the strictest standards for quality control and create a car that can really reassure users. "To ensure that it is above a level, don't treat users as mice."
For the new car-making forces, the delivery of the first new car means the first step of marketization. Next, it will face a series of severe market tests, and frequent product quality problems are normal. However, Li company can't guarantee the product quality without completing the delivery, which also hurts consumers to some extent.
Strive for the ideal of listing
Although the delivery is not smooth, the news of the upcoming listing is frequently seen in Li newspapers.
According to foreign media reports, Li has applied for an initial public offering (IPO) in the United States, and plans to raise at least 500 million US dollars (about 3.48 billion yuan), which will be listed in the first half of 2020 at the earliest. In other words, if it goes well, Li will become the second new car-making force listed in the United States after Weilai Automobile.
Li has been silent about the rumors of the upcoming listing, and at the same time has slimmed down unnecessary business. At the end of last year, the registered capital of Li's operating entity, Beijing Chehejia Information Technology Co., Ltd., shrank on a large scale, from 965.438 million yuan+0.5 million yuan to about 683 million yuan, a decrease of 25%. At the same time, many shareholders withdrew.
In addition to reducing business, the company structure has been adjusted in an ideal way. On February 23rd, Li's Chongqing Xinfan changed its business, and its registered capital decreased from 65.438+0 billion yuan to about 290 million yuan, a decrease of 765.438+0%. Regarding Chongqing Xinfan's substantial reduction in registered capital, Li, the relevant person in charge, told the reporter, "This move is to optimize the overall organizational structure."
Relevant data show that as of the first half of 20 19, Li's operating income was about 5.2776 million yuan, net profit was about-629 million yuan, total assets were about 5.842 billion yuan, and total liabilities were 93 1 10,000 yuan. Li is currently in the C round of financing. The latest financing took place on August 6th, 2009+2065438, which was jointly promoted by Shi Ming Capital, Wang Xing, Ideality and ByteDance. At present, the total amount of financing in Li exceeds 1 10 billion yuan. The environment has turned sharply, and only by continuing to raise funds can we survive. Listing has become an unavoidable road for Li Can.
"I have been trading a billion-dollar company and hope to trade another billion-dollar company." I don't know if Li Can is aware of Li Xiang's publicly exposed ambition.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.