Speaking of Li Jiaqi, everyone is familiar with it, because Li Jiaqi is a very famous anchor among network celebrities. Also known as a brother in the lipstick industry. From the previous lipstick live broadcast, continue the live broadcast of other products. Recently, however, goods sold in Li Jiaqi stores were found to be falsely advertised and fined. This matter has also been very hot on the internet, and netizens are also talking about it. 165438 On June 30th, it was revealed that Li Jiaqi Company issued false advertisements for the goods it sold, exaggerating the effect of the goods, and was punished by the Market Supervision Bureau, with a fine of 654.38 million yuan, indicating that the fine had been paid. According to news reports, this falsely advertised product, ginger shampoo for preventing hair loss, has also been removed from the online shop opened in Li Jiaqi. However, the brand is still sold in other places and continues to promote hair loss prevention. Many netizens said that this was cheating consumers and felt that the punishment was not enough. If such things are not severely punished, such things may happen frequently in the future. Although the fine for this incident is very low and the amount is very small, it still has a certain impact on Li Jiaqi's reputation. After all, for an anchor with goods, the most important thing is everyone's trust in him, and once this trust is lost, he won't be long on this road. With the development of the network, there are more and more live webcasts in recent years, and it is not uncommon for live webcasts to bring goods. This was originally a thing that could bring convenience to everyone, but it happened frequently. Simba sells bird's nest in syrup, which has caused a lot of noise some time ago and has not subsided yet. During the double 1 1 festival, several stars also pointed out that there were problems with the products delivered live. Frequent rollover incidents make consumers feel very dissatisfied. As a public figure deeply loved by everyone, while enjoying the benefits brought by everyone, I should also be responsible for my fans and consumers.