Brand Positioning: With the strategic positioning of developing basketball series products, Peak put forward the strategic goal of building "the first basketball brand in China", creating high-tech, sophisticated and sophisticated products, occupying the middle and high-end market of professional basketball products in China, and forming a loyal consumer group. Peak develops in all directions, and its products are mainly divided into three categories: sports shoes series, clothing series and sports equipment series.
Brand quality: quality is the solid guarantee of brand. As early as the mid-1990s, Peak passed the ISO9002 quality certification system and became the first enterprise in the same industry in China to pass the quality system certification. In production management, Peak has gradually improved its own technology and quality management system and achieved international integration. International standards GBT 19000-ISO9000 and ISO900 1(2000) quality management systems have been introduced successively.
Brand technology: Peak's core technology is a three-stage shock absorption system, which uses three different materials to form a good shock absorption system through absorption, dispersion and rebound. Patented technologies such as "PEAKROCKET three-stage shock absorption" have reached the world's leading level in comfort and professionalism.