In many reports about foot massage of Meituan. The reporter's unannounced visit to Yangcheng Evening News is quite representative. The following is a summary of the report:
Click on Meituan.com's search term "Foot Massage", and you will see that all the merchants on the webpage display the group purchase information of their massage service products, with prices ranging from tens of yuan to 500 yuan, with various names.
The so-called "SPA door-to-door service" of one of the shops in Hangzhou caught the attention of General Manager Hu. The tiger will call the merchant through the contact information reserved by the US Mission. In the name of understanding the service content, the information obtained is surprising.
Reporter: Hello, I would like to ask what I saw on the US delegation. Can you use your group coupon?
Meituan Store Staff: Yes, you can use it. I can arrange it for you now.
Reporter: What are the specific services?
Meituan store staff: 188 yuan essential oil back massage, 288 yuan essential oil back SPA Thai, 388 yuan essential oil back silk foot massage plus chest massage.
Reporter: What is the concept of chest pushing? What do you mean?
Meituan store staff: What is the concept of pushing the chest? It's just pushing the chest, and there is a concept!
Reporter: Is there anything else besides chest push?
Staff of Meituan Store: 600 yuan's chest push, hip push, oral sex, sexless trade.
It is really shocking that such explicit information is publicly spread through the largest group buying website in China. Tiger reporter observed that under the classification of foot massage by Meituan, many websites have adopted similar publicity methods. Hangzhou station, that is, it gives its own massage service group purchase products a fantastic name, and there are some suggestive names that attract consumers' attention, such as "rough waves" and "romantic water mill".
Reporter: I asked about the group purchase I saw on the US delegation. Can I use it here?
Meituan Store Staff: Yes, do you know the price?
Reporter: I see that the group purchase is 330 yuan, right?
Meituan store staff: there are whole body, breast care and prostate care.
Reporter: Chest maintenance and prostate maintenance, how to maintain chest maintenance?
Meituan Store Staff: Just (press) your chest.
Reporter: What about prostate maintenance?
Meituan Store Staff: (Press) Your Triangle Area
Indeed, some businesses owned by Meituan.com provide pornographic services through literal innuendo. So, as an information publishing platform, does Meituan.com know this?
Meituan Customer Service: Unable to identify the content published by the group purchase. You don't think it's particularly good to send this to the US Mission, do you? Then if you think there is a problem, I can give you feedback. Because to a certain extent, I can't do the identification here.
Lawyer: It is also illegal to publish such advertisements.
Shao Bin, a lawyer of Beijing Yingke (Hangzhou) Law Firm, told reporters that in fact, according to the Advertising Law, the so-called advertisements published on information platforms must be legal and healthy. If your advertisement is not very direct and naked, but engages in some illegal and criminal activities offline, your advertisement is actually illegal. Regulatory Bureau: Group buying websites should fulfill their auditing obligations.
Li Li, Network Management and Supervision Section of Xihu District Market Supervision Administration in Hangzhou, said that according to the relevant provisions of the Measures for the Administration of Online Transactions promulgated by the State Administration for Industry and Commerce, group buying websites such as Meituan are required to earnestly fulfill their third-party audit obligations.
The regulatory authorities believe that the regulatory difficulty of the whole incident lies in whether the definition of the information introduction clause of group purchase products "violates good social morality". What puzzles the reporter even more is whether Meituan, which is widely used and has become one of the most famous group buying websites in China, should review and supervise the enterprises that have settled in? After all, consumers get service information from your platform. If there is no good audit, isn't that equivalent to doing a bad thing to illegal enterprises? On this issue, tomorrow we will have face-to-face communication with the Hangzhou branch of Meituan and the Xihu District Market Supervision Administration. How to deal with the well-known group buying websites publishing enterprise information suspected of pornographic services, and how to regulate their own publishing behavior on the network platform?
The development of meituan. com
It is reported that as a group buying website established on March 4, 20 10. Meituan. Com has the slogan of "beauty once, beauty once". In some public occasions, meituan. Com often advertises itself as "the most trustworthy business that consumers have found".
According to Observer.com, according to the Meituan.com performance of 20 14 released in June of 20 15, the annual turnover of Meituan in 20 14 exceeded 46 billion yuan, an increase of over 180% compared with last year, accounting for more than 60% of the market. According to the data of meituan. Com, 20 14 June, the monthly transaction volume reached 6.3 billion yuan, and the single-day transaction volume exceeded 300 million yuan. In terms of market share, Meituan. The market share of com is over 60%, which is 7% higher than 53% in 20 13. 201565438+1October 18, CEO of meituan. Com, saying that Meituan has completed $700 million in financing, with a valuation of $7 billion. In the last two years, it has not considered listing.
However, an industry insider believes that although the US Mission. Com has achieved good results, and the service provided by Meituan. Com involves pornography, which shows the fierce competition in the whole group buying industry.
Nowadays, with the mature development of the group buying market, the competition of various group buying websites is extremely fierce. Meituan, Baidu glutinous rice, handle. Com and so on. Take turns to fight and seize the fast and sweet market "cake" of movies. From low-price concessions to free movie viewing, group buying websites try their best to introduce more user traffic through bargain-hunting prices, and the core competition point is the competition for mobile users. In the first half of the year, the number of cmnet users reached 686 million, and the mobile terminal has become the main battlefield of the group buying market.