"Quiet as water, just like a rock, silently watching the change of the sun and the moon, and putting my ambition on the sun and the moon. Don't talk about distance in a thousand miles a day, and don't talk about difficulties in a night. "

This is a classic quotation in the Book of Changes, and also an expert in breast-feeding guidance, a disseminator and practitioner of Chinese medicine massage culture for children-Wu Hongmei.

Wu Hongmei, founder of Aiersi Professional Maternal and Infant Health Management Center, executive director of China Breast-feeding Guidance and Breast-feeding Association, member of China Baby-feeding Association, working as a doctor, has been engaged in obstetrics and gynecology clinic for more than 20 years, 10 years, and holds Ministry of Human Resources and Social Security-certified senior nutritionist, breast-feeding instructor, senior nurse, health manager, TCM rehabilitation therapist, musician, children's TCM wet nurse and senior prolactin 65438.

She has been engaged in obstetrics and gynecology for more than 20 years.

Worked in children's health clinic 10 years,

In-service doctors have used holidays, public holidays and normal personal leave for many years.

Travel all over the country at your own expense,

People don't understand, don't like, and even ridicule.

She started from scratch,

Create an admirable profession-maternal and child health management services,

She still insists on being on the front line,

How on earth did she do it?

Why choose to engage in maternal and child health management services.

Teacher Wu Hongmei said: "In more than 20 years of clinical practice, I have found many problems closely related to maternal and child health. Many children could not achieve exclusive breastfeeding six months ago, but adopted mixed feeding and added complementary food four months in advance, which led to various problems of children, such as eczema, neonatal jaundice, neonatal abdominal distension, neonatal pneumonia and breast-feeding diarrhea. These have a lot to do with the first sip of milk.

According to the National Maternal and Infant Health Care Law, there are strict legal provisions that all maternity hospitals must touch, suck and open milk early. However, many medical staff did not really implement and promote the first breast milk, but actively suggested urging their families to buy milk powder, and nurses personally helped guide bottle feeding.

Improper breastfeeding and excessive mixed feeding delay the vaccination time of infant vaccines, resulting in many children's anorexia, bad milk, constipation and diarrhea, poor growth and development, anemia, poor sleep, picky eaters and poor resistance. I began to pay attention to the health problems of mothers and babies. "

No matter how much she has achieved, learning is what she insists on!

In 2007, she participated in the training of senior nutritionist of Fudan University in Shanghai, and came to Shanghai for classes every Saturday and Sunday. Cross-city research lasted for half a year. In this process, she never stopped accumulating knowledge and paying attention to healthy development.

By 20 12, she had traveled all over the country, and finally decided to start all kinds of maternal and child health knowledge learning and training in Beijing. She kept running between Dongtai and Beijing, taking part in the PC training of the International Breastfeeding Association, the "Music Guide" training organized by the China Midwives Union, visiting the famous experts of Chinese medicine in children's massage, and learning the techniques of children's massage in various schools.

Her efforts were not in vain. In the past few years, she has obtained a number of qualification certificates and training certificates issued by relevant state departments. Tuition, travel expenses, accommodation and so on cost hundreds of thousands, and because of frequent leave in the unit to deduct wages, performance appraisal is not up to standard, anyway, there is little basic salary left. But she didn't complain. Instead, I sincerely thank the leaders of the hospital and departments for giving her so many opportunities to study abroad, otherwise she would not have created herself and Els today.

Attended the Pregnancy Summit for four consecutive years, and was shared as a special lecturer by China Breastfeeding Guidance and Breastfeeding Association Branch, and was commended as "Excellent Lecturer and Outstanding Person in Breastfeeding Practice of the Year" in 20 15. Last year, a paper was published in the magazine of the Seventh Pregnancy and Baby Summit. In the same year, we began to vigorously promote breastfeeding, provide door-to-door service, and began to design graphic trademarks, revised them repeatedly, and applied to the State Trademark Office.

September 20 13 Studio was formally prepared-Aiersi Professional Maternal and Child Care Center.

2065438+On April 28th, 2004, the logo applied for design was officially launched, and the application for graphic trademark registration was revised in many aspects. On June 9, 20 14, "Els" was officially launched, and it was not until May 20, 20 15 that it obtained the trademark registration right of the State Trademark Office. At the beginning, I started with professional breastfeeding guidance, mainly to do something for mothers, babies and families and make some contributions to society.

The name "Els" comes from the Chinese homonym of the English word "healthy—-". The classical Chinese interpretation of "er" is "you", and "Els" means: I love you and think of everything for you!

This is a loving combination, which is a positive energy word, indicating Els's love, protection and care for all babies, mothers and families!

Looking ahead, there is only love and emotion here.

Engaged in obstetrics and gynecology clinic for more than 20 years, there are too many children delivered in her hands, and every arrival life is touching. The baby's first cry is the most "beautiful" sound in the world. Having said that, Mr. Wu Hongmei proudly said, "The oldest child I delivered was also the first child I started to receive delivery independently. I'm almost 30 years old this year. I still remember that the child's name is Mao Mao, a boy from Jianggang (now a coastal development zone). At that time, the mother was the first child who had a difficult birth, and her name was Long Lan. When the family received the sentence that the mother and the child were safe, the whole family laughed in the cry of the baby. That photo has been printed in my heart for a long time, especially deep! "

Teacher Wu has been insisting on promoting maternal and child health knowledge and parenting knowledge for so many years. At first, she wanted to do a healthy thing. Because I love beauty very much, I pay special attention to the knowledge in the field of health. Later, due to long-term clinical work in obstetrics and gynecology, the unit set up an obstetric clinic, requiring pregnant women to have regular obstetric examinations during pregnancy and childbirth. At that time, Teacher Wu Hongmei said that simply speaking, it was to give mothers nutrition guidance during pregnancy, including proper exercise during pregnancy and diet matching, and to give mothers a basic recommendation and suggestion.

Until I saw these children and their mothers.

She made up her mind that maternal and child health care must be done!

Why did she insist on maternal and child health care later? It is because when she was in the children's health clinic, she saw that so many mothers were particularly anxious and helpless about breastfeeding and their children's health problems. As a doctor, she is at a loss and can't really help them. Only then did she make up her mind completely that maternal and child health care must be done and worked hard. At that time, Mr. Wu Hongmei thought that he not only had many years of clinical knowledge of obstetrics and gynecology, but also had nearly 10 years of experience as a child health clinic doctor, and he was very proficient in the physiological characteristics, pathological characteristics and psychological needs of mothers and infants at all stages. Such a unique condition belongs to a rare background in the industry. If we can make full use of these professional knowledge, we can really help mothers and babies, manage their health services and make all families happy.

Teacher Wu Hongmei said: This is my mental journey from simple and vague thinking to increasingly clear thinking. I will stick to it with my heart!

All the hardships and hardships

Will eventually blossom and bear fruit in her life.

Work achievement

Entrepreneurs are hard, and Wu Hongmei, a teacher with unique conditions, is no exception.

At the beginning of the establishment of Aiersi, a person started his own business after work, and began to provide domestic service from a small studio of more than 20 square meters.

By the second half of 20 13, Mr. Wu Hongmei gradually had one or two assistants. During the operation of Els Center, an assistant stole the teacher, betrayed the teacher and opened his own shop, which did great harm to Mr. Wu Hongmei's mind. The sad thing that happened along the way is not easy, because this is the wife of her best friend who has been with her 10 for many years. She has been committed to building and cultivating this employee, without any precautions or reservations, and confiscated a penny of tuition fees and paid her tens of thousands of dollars. The skilled employee suddenly left his job, and none of the employees could fully get started. What should I do?

But none of this stumped Wu Hongmei. She communicates with employees in time after work every day to help them build up their self-confidence. She also worked overtime to train and guide the learning methods of children's massage, compiled prescriptions and manuals for children's massage, and taught employees to learn and operate. Finally, she passed the difficult period safely!

Teacher Wu Hongmei said, "A series of problems like this make the studio face all kinds of difficulties. Because of the lack of professionals, it cannot grow rapidly in the short term. That time was really hard! "

At the same time, in the process of service, I met all kinds of families. She remembers that she once instructed a novice mother to breastfeed, and she was inexperienced at that time. She charged her mother after the first service, and then she served her mother again. According to the normal process, the service fee is charged by time. However, this mother's mother-in-law said, "I'm here to see you for lactation. Now the milk has not been completely squeezed out. How can I pay you? I will send money to your hospital if I have milk! " At that time, Teacher Wu Hongmei was very sad. After she left the maternity home, she called a colleague elder sister in Beijing for an hour or two. Tears rolled straight, especially wronged. Teacher Wu Hongmei felt sincere service, but it was not recognized. How does she find it so difficult to do a good job? It was also because of this incident that she benefited a lot and quickly adjusted her thinking from this incident.

She solved all the difficulties and obstacles along the way. Nowadays, most members are repeat customers and referees, and students who come here on their own initiative are all over the country. Now there are often strange visitors to consult and WeChat plus consultation!

Recall the past,

Say it again, no longer sad.

Said with a smile, this is a story.

As doctors, patients in general are particularly respected and take the initiative to consult. When Ms. Wu Hongmei first entered the local First People's Hospital, Chinese Medicine Hospital and Maternity Ward of Maternal and Child Health Hospital to do "lactation guidance", she left a message in her QQ space: "I finally took the first step bravely", encouraging herself and cheering for herself! From the doctor sitting in the consulting room, to the patient passively waiting for diagnosis and treatment, and then to serving others on his own initiative, this identity has changed greatly since then. When entering the maternity wards of various hospitals, Teacher Wu Hongmei told herself: If I want to actively serve others, I must first put down the doctor's shelf, treat every child as my own child, treat every precious mother as my family, actively serve, and not seek fame and fortune.

At the beginning, in order to learn more about the early postpartum breastfeeding of parturient women (including primiparas and multiparas), Ms. Wu Hongmei took turns to introduce herself in the maternity wards of several local hospitals after work at night, to communicate and understand, and to provide free breastfeeding guidance.

I once met an obstetrician in the hospital. She was a colleague of the medical team during her internship. When she saw Mr. Wu, she said solemnly, "Wu Hongmei, people have milk, so there is no need to do this." Teacher Wu Hongmei was embarrassed and blushed, and there was nowhere to hide. She quickly said nothing like a fugitive, wishing she could get into a hole and leave the hospital at once!

In fact, she went in at that time, simply trying to guide the correct breastfeeding and let the baby eat the mother's breast milk instead of milk powder.

Teacher Wu Hongmei said, "I often pass by the maternity ward and see my parents feeding their baby 30ml of milk powder on the first day after delivery, which makes me feel anxious and have the urge to drag it down immediately. Seeing that the child needs breast milk, but because the mother lacks correct guidance and can't breastfeed, she feels at a loss and the child can't breastfeed, so she starts to cry anxiously. Sometimes several people in a family are crowded together, and even nurses and doctors can't guide them. My mother kept pressing the child's head and forced her close to her breasts. I was in such a hurry that I couldn't help myself. Although my family didn't accept it at first, when I saw that I could make my baby happily dock with my mother's breasts and snuggle up in her arms and stop crying, my maternal family and other pregnant women in the same ward cast admiring eyes, asked for guidance, asked for telephone numbers and patiently listened to me explain professional breastfeeding knowledge. I am full and happy! "

So Mr. Wu Hongmei made a plan for himself, how many wards should he run at least every night, and each ward should provide free service and guidance, so that children can have their first sip of milk!

She is the first local doctor to introduce the title of "Professional Breastfeeding Guidance". Slowly, she became more and more famous. No matter how difficult the problem of breastfeeding is, it is not a problem for Wu Hongmei. She no longer needs to go to the house or the delivery room. Although the service price is the highest, but the customers are in an endless stream, she chose Els. They are all helpers promoted by word of mouth and need to make an appointment. Value equals price, which is vividly reflected in Els!

Teacher Wu Hongmei said: "There are too many difficulties in advocating and guiding breastfeeding, and the promotion of green massage therapy for children is even more questioned."

"No injection and no medicine" is a pure step-by-step adjustment method. Today, Els has more than 3,000 members, mothers and babies, and has received nearly 5,000 free consultation services from the Internet. At present, 1000 actual cases (ppt form) have been compiled, and a book will be prepared in the near future. Interested friends can search for the article "Ayers Case" on WeChat, and many wonderful articles written by Dr. Wu Hongmei will appear immediately.

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Wu Hongmei's story continues. ...

The next preview: "Wu Hongmei: I will do one thing with my whole life, and I will stick to it for the next 30 years" (II).

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