The number of viewers in Li Jiaqi's live broadcast room exceeded 45 million, which was much worse than the expected 70 million.
With the development of live e-commerce and the rise of short video ecology, more and more anchors and businesses have seen the huge brand and sales effect brought by the short link of "short video planting grass-transformation of live broadcast room" on Diantao platform.
The marketing idea of "short-direct linkage" not only precipitated a large number of accurate and high-quality fans for anchors and brands, but also brought timely and sustainable transformation, and also showed the lifestyle represented by anchors and businesses.
Therefore, since May, 20021year, Taobao Live Joint Point Taobao APP has continuously selected and released the monthly "Short Video Pink List" and "Short Video Planting List".
Lists in different directions such as "Explosive Video List" aim to encourage anchors and businesses to actively operate short videos, support anchors to enter the live broadcast field, and realize the traffic and conversion increment under the "short video+live broadcast" ecology.
Live broadcasts of other online celebrities:
Tell Chen it's delicious.
The rapid growth of the live broadcast room is inseparable from the experience of the protagonist Fat Girl as a short video expert.
Fat girl, Anhui post-90 s talent anchor, engaged in media on 20 18. Before that, she and her husband set up stalls in the ocean, opened barbecue shops and breakfast shops; After accidentally contacting the media, she also taught herself PS and editing.
On 20 18, the fat girl came to Henan to spend money to learn media from the teacher and shoot videos after work. On April 20 18, she released her first video. The video content is that the fat sister and mother-in-law cook, and she will explain. I insisted on uploading several videos and earned more than 400 yuan in the first month. In this way, two months later, the fat girl began to work full-time from the media.