1, open the mobile phone Taobao APP, pull it down, and see the "Taobao Live" point.

2. After entering, find the Taobao anchor you want to watch the playback and click her name.

3. Click the "Video" option after entering, and then drop down to find the playback you want to watch.

If you want to watch the live broadcast of a star to a Taobao shop, you can find the record by watching the live broadcast record of the shop, and then you can watch the broadcast. That is the operation related to Taobao live broadcast.

Taobao Live is a live broadcast platform launched by Ali, which is positioned as "consumer live broadcast". Users can "buy while watching", including maternal and child, beauty, fashion, food, sports and fitness.

Since the trial operation of Taobao live broadcast in March 20 16, more than10 million mobile users have watched the live broadcast content, and the number of anchors has exceeded 1000. At present, the platform has nearly 500 live broadcasts every day, of which more than half of the audience are post-90 s.

At present, the mobile phone Taobao platform positioned as "consumer live broadcast" is dominated by female viewers, accounting for about 80%. Arriving at 10 every night is not only the most active time to watch live broadcast, but also the time when users are most willing to place orders, which seems to prove that women are equally crazy about catching up with live broadcast.