MX-5 has been born for 3 1 year. This is a novelty, low in price, but very interesting. No matter how the world changes, whether it is a turbine or a motor, MX-5 will always be like this, lightweight, with a counterweight of 50: 50 before and after, without too much power and easy driving pleasure.
The British people are very unwilling. There are so many models like MX-5 in our ancestors, even Lotus Elan is the object of MX-5 imitation. How come there is no convertible two-seater sports car that civilians can afford today?
As early as 20 14 Italian Masters Auto Show, MINI cooperated with Carrozzeria, an old Italian design factory. Tour? Superleggera created a Superleggera? Vision retro convertible sports car, intended to raise the banner of British small sports car.
Compared to a mini that looks like a hat? Roadster, handmade Superleggera? The vision is elegant and charming, and any line and any surface are revealing all kinds of customs of British cars. The power was laid out in the middle, and it was greeted with overwhelming praise and expectation as soon as it appeared.
According to the plan, MINI originally planned to mass-produce this leprechaun in 20 18, but in 20 17, BMW announced that it would give up mass production because of Roadster's failure. They think that the market for three-door hatchbacks and sports cars is too small for the company to see profits.
Pure electric MINI held not long ago? Cooper. At the SE conference, Andrias, head of public relations? Lampka said that the global sales of MINI decreased by 4% in 20 19. In view of the 32% growth of BMW M, MINI will try to launch a new car with higher performance and higher price.
At the same time, he also said that if the engineering team has more time and resources, MINI will launch a new car with a mid-layout, and the design inspiration may come from Superleggera? Vision. But considering the future development direction of MINI, the power may not be a fuel engine, but an electric car.
As for the electrification of high-performance JCW, his answer is ambiguous. He believes that MINI is by no means a pure electric fan, and sound is very important to JCW and fans, but JCW still has the possibility of electrification.
Regardless of whether JCW is electrified or not, we look forward to the electric MINI made in China in 2022 after BMW and Great Wall set up the Beam car.
The brand MINI is quite magical in China. Although the sense of existence is not high at ordinary times, focusing on hatchbacks and no cars, the brand power is surprisingly high, which can be used by boys and girls.
For girls, MINI has always maintained a petty bourgeoisie atmosphere, and its personalized design has won the hearts of the people; For boys, this is a good manipulator and it is very pleasant to drive.
The only drawback is that even if it is inferior, the landing price of a three-door hatchback is close to 300 thousand, and such a high threshold has ruthlessly rejected many people.
After two years of domestic production, the price will be greatly reduced. With its appearance and brand image, MINI will become the new favorite of first-and second-tier cities, and maybe China market will save the brand again.
In fact, both the mid-range MINI and the domestic MINI are a major turning point.
Before catering to the market, MINI is no longer mini, and it is ready to be a popular brand. However, large-scale investment and new cars did not turn into profits, and then BMW CEO? Norbert? Resef expressed disappointment with the mini brand and planned to cut costs by $5.4 billion a year.
Today's Germans decided to promote the MINI's niche and high-end. The next generation Cooper will reduce its size, keep driving fun, launch mid-range sports cars, and enhance its brand image and profit margin, all in order to gain a firm foothold in the future automobile market and compete with Mercedes-Benz and the same domestic smart.
Author: Li Rixin
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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.