1. Learn the rules and procedures of the live broadcast platform. Familiar with the relevant regulations and operating procedures of the live broadcast platform, and understand the basic settings, equipment requirements, gifts and sharing rules of live broadcast. By operating directly on the platform, you can observe the live broadcast mode of other live broadcasters and understand the operation process of the platform.

2. Master some basic marketing strategies. Live marketing needs to be targeted, attractive and friendly, know how to formulate strategies and contents that match products or services, interact with fans through private messages or comments, and cultivate loyal fans.

3. Cultivate communication skills and anchor temperament. Live broadcast mainly interacts with the audience through oral communication, which can gain higher attention rate and loyal fans in live broadcast. Therefore, it is very important to have good communication, expression and demonstration skills.

4. Learn basic photography and video editing skills. For the relatively attractive photos and videos in the live broadcast, it is necessary to learn the basic skills of photo and video editing and understand the basic post-production skills.

The above is the basic method of learning live broadcast operation, which needs our in-depth study and practice. At the same time, you can also seek some professional help and expert guidance in the fields of live broadcast operation and public relations, so as to quickly improve your skills and gain valuable experience.