1. Participation: Users who participate in the Tik Tok Challenge can post videos on the Tik Tok platform, create works around the theme, and then share their interactions with more users. Without challenges, there will be no official activities, and users only need to post videos directly.
2. Promotion effect: Because the challenge activities have clear themes and objectives, it is easier to attract users' attention and participation. Without challenges, there will be no such reward and promotion effect, and users need to be responsible for video creation and sharing.
3. Content creation: Due to the interactivity and competitiveness of the challenge activities, users will work harder to create interesting and creative video content. Without challenges, there will be no such restrictions, and users can freely choose video themes and styles to create.