Brand name: Versace

Brand file:

(1) Type: haute couture, haute couture

(2) Founder: Gianni Versace.

(3) place of registration: Milan, Italy (1978)

(4) Address: via ges 12 .milano.italia, and the postal code of Milan, Italy: 20 12 1.

(5) Designer: donatella versace Gianni Versace.

Style summary:

(1) Versace, a famous Italian clothing brand, represents a brand family and a fashion empire. Its distinctive design style is a symbol of avant-garde art and has a unique aesthetic feeling. Among them, the unique charm is those gorgeous and imaginative styles full of Renaissance characteristics. These styles are sexy and beautiful, full of femininity and bright colors, which are both opera-like, super-flat and realistic, and can fully consider the comfort of wearing and properly show the body shape.

(2) Versace's clothes are far from being so stiff and avant-garde. Pants and leather skirts decorated with metal objects and glitter create a female image between a female warrior and a banshee. Embroidered metal mesh structure weaving is the representative of decorative art. The changing application of black and white stripes reminds people of the style of11920s. The rich and varied packaging is reminiscent of designers Vioni and North Africa.

(3) Oblique cutting is the most powerful and valuable attribute of Versace's design. Gemstone-like colors, smooth lines and endless charm. Using noble and luxurious fabrics, with the help of oblique cutting, the transition between rigid geometric lines and soft body curves is ingenious. In men's wear, Versace brand clothing is also wrapped in leather, creating a bold, dignified and even a bit slutty silhouette. While the size is slightly loose and comfortable, it still uses oblique and asymmetric methods. Broad shoulders and subtle details suggest some kind of scientific fantasy, which people call futuristic design. Lines are very important for Versace's clothing. Suits, skirts, coats, etc. Sexy representation of women's bodies with lines as symbols.

Brand: Omir

Industry: Jewelry

Label: Omair

Official website:

Omiya18 th century Italian aristocratic designer Alice? Maid-in-waiting has been founded for hundreds of years. She was born in Italy, the hometown of Ferrari sports cars? Modena

During the rich Roman period in Europe, large family businesses were very developed. Alice. With excellent design concept, Dagong specially designs high-grade precious jewels for the royal nobility, and its unique craftsmanship and serious work spirit enjoy a high reputation in the mainstream society. Later, his descendants also constantly innovated techniques to keep Europe and Asia fashionable and noble. Later, due to various historical reasons such as the war, this once-prominent luxury jewelry family was gradually forgotten by the world. Until the 1970s, the handsome young Miyako family liked to travel around the world. After learning about the origin of family and luxury jewelry by chance, Miyako decided to combine European style with the latest Korean trend hundreds of years later to form the Han Fengge of Europe with a brand-new concept. This is a great success.

After nearly 30 years of continuous business development, Dagong has launched handbags, watches, headdresses and other accessories 1000. Tuanqi owns famous brands such as Beauty Alliance, Meidu and Omer, and has opened nearly 100 specialty stores in Europe and America, which has won deep recognition in the market and achieved impressive results. At the same time, Miyako strives to develop export business. Over the years, Miyako has been based on fine craftsmanship and classic fashion patterns, combined with European classical romance and Korean modern fashion, and with a calm and atmospheric creative atmosphere, it has rendered low-key and flashy characteristics, outlined the unique charm of women, made real products have eternal texture across time and space, and perfectly interpreted Miyako's classics and brilliance.

After China's accession to the WTO, the Palace has accelerated its expansion in the Asia-Pacific market, especially in China. Omiya established Omiya (Hong Kong) Industrial Group Company in Hong Kong to fully expand and manage the business in the Asia-Pacific region. In 2007, Omiya established Shenzhen Maidao Trade Development Co., Ltd. to fully promote and expand the OMIAR brand in China market. So far, Miyako has run several luxury jewelry stores in China.

OMIAR & lt has reasonable fashion luxury goods >; The positioning of the market embodies a life concept, a luxury model and the unique cultural glory of jewelry.

Brand name: Christiandior.

Brand file:

(1) Founder: christian dior

(2) Place of registration: Paris, France (1946)

(3) Designer: christian dior,1946-1957; 1957-1960, Yves Saint Laurent; 1960-1989, Mark Bohan; 1989-1996, gianfranco Ferrer; After 1996, John galliano.

(4) Brand line: Christiandior christian dior: high-end women's wear and high-end clothing (5) Category: high-end women's wear, high-end clothing, knitted clothing, underwear, perfume, cosmetics, jewelry, accessories, etc.

Brand story:

(1) Dior brand has always been synonymous with gorgeous women's wear. Camalay evening dress, big V-neck, multi-layer and freely matched fur, etc. , all from the hands of talented designer Dior. Its elegant narrow dress has always allowed the wearer to walk freely, reflecting the perfect combination of elegance and practicality. The revolutionary of Dior brand is also reflected in its commitment to fashion understandability; Choose high-grade fabrics, such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. And the workmanship is more famous for its fineness.

(2) After1957, Dior is still synonymous with elegance. The second generation designer Saint Laurent pushed Dior to Moscow on 1959, and launched Dior's new series-Slim Fit Series. Mark Bonn, the third heir, created the Miss Dior series, which continued the spiritual style of Dior brand and carried it forward. 1989 Dior brand was designed by Italian designer Ferrer, and his arrival brought new rigor and elegance to Dior's traditional exaggerated romantic style. Today Dior is managed by lvth Group; From 65438 to 0997, the young British designer Gary Arnold was pushed to the front desk of Dior. After entering the 1990s, Dior brand categories include perfume, fur, headscarves, sweaters, underwear, cosmetics, jewelry and shoes.

(3) For decades, Dior brand has been creating "new opportunities and new love stories" for people. Dior made an indelible contribution in the process of rebuilding the world fashion center in Paris after the war.

Brand name: Gucci

Brand file:

(1) type: high-end ready-made clothes

(2) Founder: gucciogucci

(3) place of registration: Florence, Italy (1923)

(4) Designer: 1923-1989, Guccio; 1989-1992, richardmbertson, director of fashion design and creativity; 1990-199 1 year, American designer dawnmello 1994, Tom Ford.

(5) Brand line: gucci Guzi

(6) Category: clothing, leather shoes, watches, home accessories, pet products, scarves and ties. 1975 Gucci perfume department was established to launch perfume products.

(7) Target consumers: upper-class women and movie stars.

Address: No.73 viatornabuoni Street, Florence, Italy

Brand legend:

Since Karl Lagerfeld took over Chanel, the most fascinating and shocking story is that tom ford took over Gucci. Before tom ford was appointed as the creative director in 1994, the gucci family was already in trouble and was on the verge of bankruptcy due to poor management ... Fashion must be: Gucci's style has always been favored by business people despite its dazzling fashion brand, which is fashionable and elegant at the same time. This Italian brand's clothing has always been based on simple design, especially this season's men's wear, with novel tailoring and full of 18 century Venetian style. The Contemporary Legend of gucci Kingdom In gucci's fashion kingdom, there are young and talented designers who are most loved by the global media, and even the strongest movie stars such as Madonna, Maria Kelly, Gü neth petro, elizabeth hurley, Brad Pitt and Tom Hanks.

Brand name: valentino Valentino

Brand file:

(1) type: high-end ready-made clothes

(2) Founder: valentino garavani

(3) Place of registration: Rome

(4) Designer: valentino garavani

(5) Category: fashion, high-end ready-to-wear series, men's wear series, textiles and gifts series for interior decoration, and perfume series.

Brief description of brand:

Founder valentino garavani valentino. Garavani was born in Italy in 1932, valentino was founded in Rome in 1960, valentino was acquired by kenton in1968-0/973, and valentino bought back the company in 1973. Valentino won the Naiman-Marcos Award and the Italian-American Foundation Award. Luxury, splendor and searing are the characteristics of Valentino brand. Valentino likes to use the purest colors, among which bright red is his standard color. Jing Valenti's workmanship is very exquisite, from the whole to every little detail. Valentino is a symbol of luxurious lifestyle and is deeply loved by celebrities who pursue perfection.

Brand name: cerruti

Brand file:

(1) Founder: Nino Cerrutti Nino Cereti

(2) Place of registration: Paris, France (1967)

(3) Designer: Nino Cerrutti. Nino Cereti 1930 was born in Italy. 1950 became the general manager of the family industrial brother textile company, 1967 opened a fashion shop in Paris.

(4) Brand line: ① Cerruti1881(Chereti1881): men's ②cerruti: fashion and perfume.

(5) Category: advanced men's wear, advanced women's wear, series perfume and other film and television clothing designs.

(6) Address: No.3 Madeleine Square, Paris, France, 75008.

Style summary:

"When a man wears a suit, he should look like those important bigwigs." nino cerruti, known as the father of Italian fashion, explained his Cerrutti 188 1 brand men's wear, which may explain why Cerrutti brand is famous all over the world. In fact, he launched the men's wear brand "hitman" as early as 1957, but 1967 was born in cerruti 188 1 in Paris, which is the perfect embodiment of his design concept. The inheritance and expansion of traditional factors laid the epoch-making position of cerruti brand. Cerruti 188 1 men's wear brings unprecedented surprises to people with streamlined design style; Not only does the shape always keep up with the fashion, but the tailoring also perfectly combines the Italian handmade tradition, the British color matching and the French style, and combines the classic and fresh taste. In addition to cerruti 188 1 men's wear, cerruti fashion and perfume of the same brand line are also well-known in the industry. Swiss watch series can be described as a noble upstart with great potential in this big family. It inherits cerruti's elegant and atmospheric design and is refined by highly accurate Swiss watchmaking technology. Implicit, elegant and expensive, it carries out cerruti's tradition of publicizing quality. In addition, because of its close relationship with the glamorous superstars under the mercury lamp, cerruti 188 1 is an international brand full of Hollywood's unique pride, symbolizing reputation, wealth and personal style.

Brand name: giorgio armani.

Brand file:

Founder giorgio armani (George. Armani 1934 was born in Italy, majoring in medicine and photography. Worked as a menswear designer in Cereti, 1975 founded George. Armani. He has won Naiman-Marcos Award, All Wool Logo Award, Lifetime Achievement Award, American Institute of International Designers Award and Couty. Shaq Award and other awards. George. Armani is now the largest selling European designer brand in the United States. He is famous for using new fabrics and excellent production. As far as design style is concerned, they are neither fashion nor tradition, but a good combination of the two, and their clothes seem to be rarely associated with the word fashion. His flagship brand George. Giorgio armani is for the rich, while mani, emporio armani and Armani jeans are for ordinary consumers.

Brand name: guess

Brand file:

Guess brand was founded by marciano brothers from the south of France. They integrate romantic and passionate French design and style into their understanding and appreciation of American western culture. Guess born in 198 1. It was founded as a jeans manufacturer, and now it has developed into one of the most recognized and influential brands in the world, with agents and distributors all over five continents. Guess, which specially designs clothes and accessories for families of men, women and children, vividly interprets the exquisite quality of life of the owner.

Brand name: Hermes

Brand introduction:

It is Hermes' consistent aim to make all products perfect. At present, Hermes owns 14 series products, including leather goods, bags, scarves, men's and women's clothing series, perfumes, watches and so on. Most products are made by hand. No wonder some people call Hermes' products works of art with profound thoughts, noble tastes, rich connotations and exquisite craftsmanship. These Hermes boutiques, through more than 200 specialty stores in more than 20 countries and regions around the world, integrate into the fast-paced modern life and bring the world back to the embrace of traditional elegance. After 160 years of ups and downs, the Hermè s family has made its brand famous through the joint efforts of several generations of Qi Xin. As early as the 20th century, Hermes has become a typical representative of luxury consumer goods in France. Thierry, the founder of the 1920s. Emile, the grandson of Hermes, once commented on the Hermes brand: "Leather products have created a tradition of extreme sports and elegance." Hermes is just a harness shop in Paris that specializes in making all kinds of exquisite decorations for carriages. Hermes won the first prize of this kind of products at the Paris exhibition held in 1885. After that, Hermes's son Emil. Charles rebuilt the specialty store, produced and sold saddles and other items, and started the retail business. With the appearance and development of automobiles and other means of transportation, Hermes began to change its mode of production, and applied its exquisite production technology to the production of other products, such as wallets, travel bags, handbags, wristwatch bands, and some sports AIDS, such as golf, polo and hunting. , and also designed and manufactured high-end sportswear. All products of Hermes brand adopt the best advanced materials, pay attention to craft decoration and exquisite details, and have won a good reputation for their excellent quality. In the history of Hermes, another sensational news time was its zipper golf jacket designed for the Prince of Wales in 1920, which became the earliest successful design of leather clothing in the 20th century. Jean, the fourth heir of Hermes. Galen and Robert. On the basis of its leather products, Ma Di has developed new categories such as perfume and head stickers. By the 1960s, Hermes, a growing company, had a variety of fashion and perfume products. 1970, Hermes was just a family factory with pure handicraft industry, but after 15 years, it has developed into a super multinational company producing high-quality products, and its turnover has expanded five times. Today, the scale of Hermes is still expanding. 1992 turnover reached 2.5 billion francs (about RMB 3,725.25 million) and net profit was 65,438+76 million francs.

Brand name: Calvin Klein

Brand file:

(1) Founder: Calvin Klein Calvin Klein barry schwartz barry schwartz

(2) place of registration: new york, USA (1968)

(3) Designer: Calvin Klein1942 was born in new york, USA 1959-1962, and studied at the famous new york Fashion Institute (F.I.T) under the scientific name of dan millstein. Assistant designer 1964-1968 co-founded Calvin Klein“Calvin Klein "company as a freelance designer 19 1 year reorganization company.

(4) Brand line: ①calvin klein: high fashion ② CK Calvin Klein: high-end clothing ③calvin klein jeans: second-line brand, younger style.

(5) Category: men's and women's high fashion, ready-made clothes, men's and women's casual wear, socks, underwear, pajamas and swimsuits, perfume, glasses, jeans, accessories, perfume and household items.

Brand overview:

Calvin klein, a clothing brand named after its founder, has long been famous in the world. As an all-round fashion brand, calvin klein mainly has three clothing routes: calvin klein of high fashion, ck calvin klein of high-end ready-to-wear and calvin klein jeans; For denim series; The types of accessories include perfume, glasses, socks, underwear, pajamas, swimsuits, household items and so on. For a long time, Calvin Klein's career has soared and won the famous clothing award for four times in a row; Its related products emerge one after another, and the momentum is extremely amazing. 1997, calvin klein wrote his glory in the field of clothing into the watch manufacturing industry. After cooperating with the famous Swatch Group, ck Watch Co., Ltd. was established. Young, fashionable and attractive ck watches have also come out. Among the two existing watch series in the market, ck leads the consumption of young people because of its fashionable style; Calvin klein divided a few customers with elegant taste and distinctive personality into his own territory. Just as the founder believes in perfectionism, every product of Calvin Klein looks so perfect.

Brand name: Ralph Lauren

Brand file:

(1) Type: ready-made clothes

(2) Founder: Ralph Lauren Rove Roland

(3) Place of registration: new york, USA.

(4) Designer: Ralph Lauren Rove Roland

(5) Category: polo by ralph lauren (polo men's wear) and ralph lauren (Ralph Lauren women's wear), sportswear, sporting goods, jeans, leather accessories, accessories, perfume and home accessories.

(6) Contact information: No.550 Ralph Lauren, Seventh Avenue, new york 100 18 Tel:+12/2857 2500 Fax:+1212857 2588.

Brief description of brand:

Ralph. Lauren is a high-taste fashion with strong American flavor and highly stylized style. Lauren's two famous brands "Ralph. Lauren women's wear and Polo men's wear have the same characteristics, Ralph. Lauren Fashion is an inspirational display that combines fantasy, romance, innovation and classicism. All design details are based on a value that will not be eliminated by time. The main consumer classes are consumers and celebrities with middle income or above.

Brand name: Benetton

Brand file:

(1) Type: ready-made clothes

(2) Founder: Juliane Benetton, Luciano Benetton, Gilberto Benetton and Carlo Benetton.

(3) Place of registration: Belluno, Italy (1968)

(4) Designer: Chief designer: Julianne Benetton (1938-), with a team of more than 200 designers.

(5) Brand line: ① Benetton joint color) ② Sisley 3012.

(6) Category: At first, hand-woven pullovers, casual wear, cosmetics, toys, swimwear, glasses, watches, stationery, underwear, shoes and household items were introduced one after another.

(7) Target consumer groups: mass consumption, especially young people and children.

(8) Marketing strategy: ① Creative and eye-catching advertising ② Franchising ③ Franchising.

Brand story:

Benetton keeps pace with esprit from California in the life design of casual clothes, and is in the leading position of the times. Benetton clothing embodies the values of the younger generation. The earliest Benetton clothes were mainly aimed at young people and children. A few years later, consumers of all ages accepted it. Its design is casual and interesting, and its tailoring is also very easy to wear. It applies the inspiration of nostalgia to the current clothes, such as ski clothes made of high-tech synthetic fiber fabrics in the 1950s, herring bone suits and miniskirts in the 1960s, and disco clothes strung with beads and leather in the 1970s. Other series, such as children's wear with Nordic style theme, including the blue family series of jeans, are inspired by Peru, a South American country. At first, Benetton pullovers were hand-woven by giuliana, and the colors were bright to distinguish British sweaters. The first series has 18 pieces of clothes, mainly violet pullovers. Later, bright colors with obvious Mediterranean and South American styles became Benetton's posters. Benetton's clothes are mostly natural fibers such as cashmere, wool and angora wool fabrics. In order to cater to local tastes and fashion trends, Benetton pullovers are made of a small amount of dyed yarns. Benetton clothing tries to transcend gender, social class and country to embody a philosophy of life, and an advertising campaign called "Tuscany, Ourivio" and "Benetton-Colors of the World" (1983) embodies this philosophy of life. Benetton's ingenious advertisements have attracted much attention, covering terrorism, racism, AIDS and so on, without mentioning Benetton's clothes. Some advertisements have caused widespread controversy. High-tech production technology, creative design and excellent marketing make Benetton one of the fastest growing clothing manufacturers in the world. Founded in 1965, the company has established more than 4,000 stores in more than 0/00 countries around the world. The brand names are "Full Color Benetton", "Heathcliff" and "0 12", and the product series covers cosmetics, toys, swimwear, glasses, watches, stationery, underwear, shoes and household items. Benetton's global strategy is to make Benetton's name as famous as McDonald's and Coca Cola. Benetton is one of the most famous Italian brands for young people in China, which are sold in many big shopping malls and specialty stores. From 65438 to 0994, Benetton ranked first in Italian ready-to-wear sales.

Brand name: Anna Su

Brand file:

(1) Founder: Anna Su-Anna Su

(2) Place of registration: United States

(3) Designer: Anna Suiana Su, a third-generation Chinese immigrant.

(4) Brand line: Anna Su

(5) Category: high fashion, ready-made clothes and cosmetics.

Brand overview:

Today, with simple naturalism leading the fashion trend, Anna Su brand clothing still occupies a dominant position with its rich retro atmosphere and gorgeous luxury temperament.

Anna Su is an immigrant from China. Her design is bold and slightly rebellious. Embroidery, lace, hot drilling, embroidered beads, fur and other gorgeous elements that run counter to minimalism are all concentrated in her design. Her almost enchanting colors and her unique witch-like psychedelic magic style shocked everyone. Anna Su's clothes are gorgeous and practical. In addition to fashion series, Anna Su brand also has cosmetics series, and its retro and beautiful cosmetics series once made urban women fondle admiringly.