Extended data
PUMA is a German sports brand, which puts forward a brand-new slogan: Forever Faster, designs and provides professional sports equipment, and its products cover the fields of running, football, golf and even racing.
Puma Group owns brands Puma, Cobra Golf and Tretorn. In 2004, Puma announced that through the cross-border cooperation with BMW Mini, it became the clothing supplier of BMW-Williams Team with the highest voice of winning the championship in F/KLOC-0 in 2004.
Brand influence:
As early as 1999, Puma put forward the concept of "Cros s over" and cooperated with German high-end clothing brand J il Sander to launch high-end casual shoes. After that, Puma's new concept has a large number of followers. Adidas cooperates with Japanese brand yohji yamamoto, Reebok cooperates with Chanel, and the alliance between sports brands and fashion brands becomes a trend.
In 2003, Puma took the lead in establishing a product and brand cooperation relationship with BMW Mini brand, and was also a loyal fan of guerrilla marketing tactics.
Puma Company specially designed a series of "Mini-motion" sports shoes based on BMW mini, which were sold all over the world. BMW used the air mesh technology of Puma sports shoes to design the seats of the new Mini model, and the famous Jaguar logo of Puma was printed on the outside of the Mini.
Jochen
Zeitz described this cross-border cooperation as a date or marriage between two brands. "Looking for a partner can't just look at the size of the company, but also depends on whether the personalities of both parties get along."
Renate, Lifestyle Development Manager of BMW Mini
Aruch said: "Our two brands really have too many similarities, and we hit it off. We are all anti-traditional brands, we all believe in guerrilla marketing, and we all spend a lot of energy studying how brands spread among consumers.
We, through our attitude towards life, find our consumers and work out marketing plans with the marketing staff of Puma Company. This is really an easy, enjoyable and interesting job. "
In 2004, Puma announced that through the cross-border cooperation with BMW Mini, it became the clothing supplier of BMW-Williams Team with the highest voice of winning the championship in F/KLOC-0 in 2004.
Baidu Encyclopedia-PUMA