199565438+In February, "Red Bull" came to China from Thailand with confidence in China market development and global strategic vision, and established Red Bull Energy Beverage Co., Ltd. (hereinafter referred to as Red Bull Company) to vigorously explore the China market. For a time, the slogan "refresh your mind and replenish your physical strength" and "drink red bull when you are thirsty and red bull when you are tired" was widely circulated. Red Bull brand is deeply loved by consumers and is well known by the relevant public.

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In 20 14, red bull, a functional beverage, "settled" two class action lawsuits in the United States, agreeing to pay consumers130,000 dollars in compensation to compensate consumers for the harm caused by false advertising language. The advertising slogan of Red Bull in America and Europe is "Red Bull gives you wings", but Red Bull finally admitted that "Red Bull can't give you wings" and agreed to lose money.

According to the Daily Mail, Red Bull agreed to compensate people who bought Red Bull drinks in the United States from June 65438+1 October/day, 2002 to June 65438+1October 3, 2004, totaling130,000 dollars. The compensation for each person is calculated according to the total number of people applying for compensation. Consumers who apply for compensation do not need to issue invoices and other certificates, just download the application form and fill it out.

Baidu Encyclopedia-Red Bull