I still suggest you buy seven brands. Zhangzhou Helang Dance Shop: Address 9-1 Building, Xinhua West Road South, Zhangzhou City, Fujian Province Zip code 363000 Zhangzhou Seven Wolves Shop: Offer details: Enjoy VIP 8.8 discount. Business address: No.5, Building 3, Xinrong Community, Nanchang Road, Zhangzhou Tel: 0596-2633708 Zhangzhou Seven Brand Stores: Location: Zhangzhou Tel: (0596)2093346 Address: Building 3, South Section of Xinhua West Road, Zhangzhou 19 Zhangzhou Bajin Store: Address: Southwest of Xinhua City, Zhangzhou 17 Bajin and. However, business philosophy and product homogeneity often bring vicious competition among brands, which restricts the further development and growth of enterprises. Competition and cooperation have become an indispensable development strategy for enterprises. Competition and cooperation between enterprises means that enterprises should not only consider the competitive relationship, but also consider the cooperation between enterprises when studying the market operation environment. Men's wear market has a high loyalty to brands, and winning brands has become the main trend of men's wear competition. Facing the regional competition and brand-to-brand competition in the clothing industry, how can clothing enterprises break the deadlock of the huge China clothing industry lacking big brands and make their own brands stand out? Qipaihe are two clothing brands from Hongjia, Yinglin Town, Jinjiang, Fujian, but they can stand shoulder to shoulder with honor and disgrace, and their competitive relationship is worth learning from the same industry. Brand differentiation positioning brands that can form a competitive relationship have the following characteristics: there is a certain correlation between brands and industries, which has the motivation and foundation for cooperation, and the positioning of brands in market segments is also different. At present, Ba Jin and Qi Pai are both engaged in men's wear market, which forms the connection between them. Ba Jin focuses on casual jackets in the market, while Qipai focuses on formal clothes. The two brands can form such a coordinated market structure now, which is explored by the company after many failures. From 65438 to 0984, Hong's tailor shop was registered as a flag company, which was mainly operated by the fourth, sixth and seventh members of the Hong family. After the fourth brother retired home due to illness, the helm of the flag board was the current chairman Hong and general manager Hong. But at that time, Qipai's product types were all-encompassing, and there was no leading product. Although Qipai Company became the leader among the garment enterprises in Yinglin Town from 65438 to 0987, its popularity and reputation have no influence in the market due to the lack of leading products. Until 1998, Qipai compared the advantages and disadvantages of its product lines. After some selection and elimination, the main market route of the suit was determined, and the brand image began to improve. Ba Jin's predecessor was xinyi city Jiali Clothing Factory No.2 in Yinglin District of Jinjiang City, which was established in 1983. 1993 Fujian Bajin Fashion Co., Ltd. was established by a joint venture with Hong Kong Bajin Trading Company, led by Hong Zhaoming, the second child who was nearly 50 years old at that time. Hong Kong Bajin Trading Company injected not only brand equity into the original clothing company, but also the understanding and management concept of the clothing market. When the flag brand is still choosing the leading products, Ba Jin has clearly positioned himself in the casual jacket, focusing on the casual clothing market for mature men aged 30 to 50. After getting rid of the problem of inaccurate positioning of the dominant market, the two brands formed a complementary market segment of suits and jackets in the field of men's wear. If there is only one enterprise and one brand in the development mode of "two fists", when the enterprise reaches a certain scale, the advantages of product brand and market channel will be weakened continuously. In a fight, two fists are always cheaper than one fist, which is the advantage of competition. The seven brands and Ba Jin, which grew up on the basis of manual workshops, adopted a centralized strategic business model in the suit and jacket market respectively, which does not mean that they have formed a real competitive advantage. Qi Pai and Ba Jin should be stronger in their respective fields and become one fist, thus forming two fists. Therefore, Qipai and Ba Jin began to ponder how to become bigger and stronger in their own fields. Only with quality can we be competitive. The clothing market is very seasonal, and it is easy to cause dead goods by OEM with the help of other people's production lines. If these partners pursue orders alone in the peak season of the market, the quality of the clothes they produce is often not guaranteed. Therefore, garment enterprises must have their own large-scale production lines, which can not only meet the flexible small-batch trial production, but also ensure the quality of garment production when the market reflects well and the orders increase greatly. From 65438 to 0997, the "Seven Major Brands" invested more than 7 million US dollars to introduce precision sewing equipment, ironing and setting equipment and garment CAD system from Germany, Italy and France, and the technical equipment was in sync with the highest level of clothing in the world today. Ba Jin introduced the world's leading high-tech equipment-computer warp knitting machine, computer high-elastic silk warping machine and its supporting equipment and warp knitting textile technology from Karl-Meyer company in Germany. Due to the introduction of advanced production lines and strict quality management in garment production, the quality of both products has been improved, and winning by quality has become a magic weapon for the two companies to impact the market. In market strategic management, its brand production has gone through the process from "processing with supplied materials" to its own brand, and the strategic mode of market channel has also changed from "large circulation channel" to "franchise store". In order to minimize business risks, Qipai chose to join the chain voluntarily. Under this mechanism, with the continuous increase of the number of chain stores and the continuous reduction of the operating cost of the headquarters, this channel construction has brought huge benefits to the strange school in the early stage. Ba Jin clothing company also adopted the same market model. Hong Zhongxin, general manager of Ba Jin, said: "At present, we have 1 050 specialty stores, more than 300 shopping malls and more than 1 000 distribution points. When Giordano and Jeanswest pushed the specialty store at 1997, I was thinking that a specialty store only needs the investment of 10000 to 500000, and setting up an advertisement in the downtown areas of counties and cities is the best in itself, so we mainly set up outlets in second-and third-tier cities, and consumers are positioned in government civil servants and white-collar workers around 30 years old. " The competitive advantage of building a brand with core values is also reflected in the building of brand core values. The competition between the suit market and the jacket market is fierce, which requires Ba Jin and the flag board to echo each other in the market. The discount trend of the clothing market makes the industry profit lower and lower, endangering the main markets of the two brands. At the same time, the linear growth of the number of marketing outlets is also a potential crisis: the operating ability and financial strength of agents and specialty stores are uneven, resulting in a large gap in single-store sales in various regions; The extensive market network model has poor control ability and it is difficult to maintain the consistency of corporate brand image. All these require enterprises to guide the market through the shaping of brand core values. As a casual men's wear brand, Ba Jin's advantage is firstly its strong design team. Starting from this advantage, Ba Jin's brand positioning for Ba Jin's jacket is that "every jacket has a unique design". Because there is no brand with the same positioning in the men's wear market at home and abroad, the new concept has given Ba Jin the driving force and direction for development. In brand building, Ba Jin emphasizes the style of calmness, taste, wisdom and atmosphere, which provides a good platform for successful people to show their self-confidence and excellent personality. In the design, Ba Jin integrated the spiritual connotation of "hard work, courage to break through" and "combining rigidity with softness, being strong and unyielding" into the clothing, making the product humanized. In order to get the latest information, intensify product development, make clothing compatible with local cultural characteristics, absorb the essence of fashion design in Europe, America, Japan and South Korea, and meet the needs of consumers in different regions, Ba Jin set up a product research and development center, an information center and a planning center in Shanghai. Ba Jin sends people to Italy, Japan and other countries and regions every year to study and inspect, investigate and understand the international clothing market, develop more updated products, meet the requirements of consumers, so as to enhance consumers' loyalty and love for Ba Jin brand, improve the production scale and market share of Ba Jin men's wear, and make new breakthroughs in product quality and product grade. In the autumn of 2003, in the Lenotel Hall of the Louvre, the fashion capital of Paris, "Ba Jin Men's Wear" brightened the eyes of French men who are famous for their romance and chic, and became a beautiful landscape in China fashion exhibition. Ba Jin's culture is undoubtedly reflected in it. The long-term accumulation of seven brands in the field of competitive suits has shaped the core value of the concept of "heartbeat". The Man Who Makes Women Heartbeat firmly grasps the eternal theme of men and women's advertising appeals, emphasizes the performance and quality of products, and carefully designs the shape, color, packaging, trademarks and other aspects of products to stimulate consumers' subconscious mind, mobilize their potential needs and desires, and achieve good promotion results, which has become the core value of the seven major brands different from other brands. However, the sexy "appeal" also brought a little negative impact, so the Qi faction put forward a new appeal: "Men should be hard on themselves." This positioning once again caught the man. With the increasingly fierce social competition, state-owned enterprises are laid off and the unemployment rate is rising. As the economic pillar of the family and the backbone of society, men are facing a crisis of trust in the face of severe social pressure. With the increasingly bad changes in the surrounding environment, they began to doubt themselves and longed for success. The seven-brand suit affirms this point-no matter in the face of success or failure, he should have a manly spirit, a mentality of not being afraid of any difficulties and going forward bravely, which is exactly a real manly mentality. The seven major brands are also promoting a kind of values that men should have-positive, optimistic, brave, standing in the air, and conveying this positive concept to consumers through the market. In this way, the flag card will be shaped into an effective male brand that transcends the general category of "success and achievement" and realizes deep humanity. After the competition and contest of brand communication, Ba Jin and Qipai established their respective comparative advantages in this field, and they began to gradually seek the joint advantages of market communication. While Qipai adopted Jet Li as the brand image spokesperson and devoted himself to creating a "person", Ba Jin also stepped up the action of "brand building": Ba Jin spared no expense in placing advertisements on CCTV and Fujian Southeast TV Station, and launched Ba Jin's football advertisement of "Dare to be the best in the world"; Chiu Man-Cheuk, a famous martial arts movie star, was invited as the spokesperson of Ba Jin's brand image. In the bidding of CCTV Korea-Japan World Cup in 2002, Ba Jin and Qi Pai joined hands to bid, and finally they monopolized two yuan among only three successful clothing enterprises, which became the focus of media attention at that time. Although the two brands are in different market segments, they always echo each other in brand communication and marketing. Quanzhou is one of the distribution centers of clothing industry, with tens of thousands of clothing enterprises. With the success of brand competition, the two major brands of "Red Door" clothing have rapidly grown into leading enterprises in the huge men's wear market.