China's beauty market is only in the development stage, not yet mature. If you intervene now, it is still possible to seize the opportunity to occupy a place in China when beauty is often fully formed, but the key lies in your efforts. Every market development stage is a process of elimination and promotion, which is entirely up to you. Nowadays, more and more beauty salons, life houses, beauty salons, leisure centers and other beauty industry specialty stores have mushroomed everywhere. At first glance, beauty shops all over the streets are getting closer and closer, and image stores, flagship stores, concept stores and community stores are scrambling to open. All of them are beautifully decorated and become a city landscape. But looking at the whole beauty industry, many people blindly pursue immediate economic effects, get quick success and instant benefit, and even sacrifice the interests of manufacturers and consumers. There are too many dishonesty in the beauty service industry, such as price dishonesty. Consumers are lying in the beauty bed, and they don't know how much to pay after getting up. The effect is dishonest, and the beautician claims that several services can whiten and freckle, lose weight and slim down. Once there is no obvious improvement, the beautician can always find reasons for shirking; Dishonest service, specified cleaning time, facial massage time, number of towel changes during the period, etc. Beauticians often can't abide by the standards and like to play as they please; The dishonesty of propaganda, fabricating the content and effect of services, and making profits by deceiving people. Lanzhiyang International Marketing Consulting Co., Ltd. conducted an extensive investigation on the beauty and cosmetics industry. Although the market prospect of beauty industry is bright, the present situation of beauty service is worrying: the beauty services and products provided by beauty salons make it difficult for many consumers to evaluate them with beautiful words anyway; Low integrity has become the biggest bottleneck restricting the development of beauty service industry; In a sample survey, why not go to a beauty salon was surprising. More than 37% of women admit that they are afraid to go to beauty salons, not because they have no money, time, familiarity or dislike. Many people claim that they have not been slaughtered in beauty salons, or have allergies, injuries and other incidents. Beauty salons frequently appear profiteering shady and credit crisis, selling products, services, effects, technology, ideas, beauty, and so on. What's more, selling dog meat by hanging sheep's head has seriously affected the image of beauty salons and restricted the development of the beauty industry. Many beauty salons suffered setbacks in the market and finally died quietly. Of course, there are various reasons, but the beauty salon itself has not expressed specific interest and the reason why it is worth going, that is, there is a problem in positioning, which is an important link that cannot be ignored. After more than 20 years of development, the old business philosophy and traditional management model can no longer adapt to the rapidly changing social environment and consumption environment. The beauty salon industry must carry out deep-seated reform and update its management mode in order to stand in the forefront in this era full of opportunities and challenges. The fast-paced life of modern urbanites makes holidays or naps more precious. During the rare break, it is impossible to run around beauty salons, hair salons and nail shops. Many people go to beauty salons not only for beauty, for products, for service, for effect, but also for what consumers can see in beauty salons. Beauty salons should actually become a space for people to enjoy spiritually. What they really want to sell to consumers should be ideas and hopes. Then, it is inevitable to implement integrated services in business places that integrate leisure and entertainment and various beauty services, so that consumers can meet all kinds of needs at one time, which is convenient and time-saving, and meet the efficient and fast consumption needs of modern people. Beauty salons provide beauty salons, fitness, psychological consultation, image design, entertainment, shopping, catering and other services, and all-round management and service strategies will surely stand out in the highly competitive beauty market. This kind of beauty center is large in scale, beautifully decorated and comprehensive in service, which can involve beauty salons, sauna fitness, makeup modeling, hair care tattoos and many other aspects. Consumers in beauty salons are all fashionable people with certain economic strength and consumption base. They hope that entering beauty salons can prevent skin aging and ensure a permanent appearance. People who are full of worries and fears about their skin problems, or who have experienced beauty failure, hope to continue to win this long-distance beauty race with persistent determination and tenacity; People who have a stable job, a smooth career and a comfortable life have neither the dilemma of skin problems nor the ideological and mental stress of skin symptoms. They regard personal physical therapy and body conditioning in beauty salons as a leisure lifestyle and have become a part of daily life. Consumers choose beauty salons because there are unique advantages such as unparalleled professional technology, one-on-one humanized service and space privacy in department stores and supermarkets, and psychologically feel that their dreams can be realized more. Beauty salons will tailor clothes for each target consumer and issue targeted beauty and skin care programs, while department stores and supermarket counters have no individual differences, and adhering to and adhering to the stylized method of one thousand people can hardly meet people's multi-level needs. Mr. Yu Fei, a well-known brand marketing expert, believes that beauty salons will continue to introduce new products to attract consumers while constantly improving their services. They should be careful when choosing products, and the products they choose should be complementary to the original business projects. The introduction should adhere to vertical extension, not horizontal extension, that is, they operate a make-up series. In the introduction, they will not consider other brands of makeup, but consider the cleaning products before and after makeup, and make new and old products with complementary product structures. The more our beauty salons develop, the tougher and stronger they face, and the more cruel the challenges they face. In such a highly competitive industry environment, they will always face the last moment of life and death. If you don't advance, you will retreat, not only retreat, but also be ruthlessly eliminated by the market and consumers. For the market-oriented today, the most important focus of positioning application lies in our marketing department, so we must be good at industry analysis and positioning. The quality of marketing determines the life and death of beauty salons. We should attach great importance to the research of competitors and the analysis of our own advantages and disadvantages, so as to make full use of our strengths and avoid weaknesses and win by surprise. When consumers come to your beauty salon, they are always faced with normal and old-fashioned faces and service forms, and a sense of boredom will gradually reduce the number of times they come to the beauty salon for beauty care. On the contrary, if there is a small change every time she comes, for example, when she came last week, the light in the corridor turned yellow, this time it turned green, and the hostess's clothes changed. When making faces, the beautician tells them a fresh joke and so on, which will stimulate them subtly. Even with the same service model, customers will have different feelings in beauty salons with different decoration or atmosphere. If our beauty salon operators turn themselves into customers, you will feel that it is very worthwhile for you to do so. This may be because most beauty salon operators feel too troublesome or unwilling to bother to change these, but there are still many places to be improved.