The reason why Tik Tok Australian milk powder is so cheap is the comprehensive effect of platform sales model, platform preferential policies, supply chain optimization and brand strategy. Specifically, it can be explained from the following aspects:

1. Live broadcast mode with goods: As a popular short video platform, many businesses in Tik Tok sell their products by live broadcast with goods. On-site delivery of Aussie milk powder can reduce intermediate links and sales costs, thus making the product price more competitive.

2. Preferential policies for the platform: Tik Tok has reached a cooperation with Aozi milk powder brand to provide some preferential policies, such as discounts and promotions, to attract users to buy. These preferential policies can reduce the price of products.

3. Supply chain optimization: Tik Tok Aozi milk powder reduces costs by optimizing supply chain and procurement channels. For example, directly cooperate with manufacturers or adopt efficient logistics methods to reduce intermediate links and transportation costs.

4. Brand strategy: Tik Tok Aozi milk powder chooses to enter the market at a lower price, so as to rapidly expand the market share and user base. By providing price advantage, attract more users to buy, thus gaining brand influence and market share.