According to different uses, determine some basic elements of posters, such as use, carrier, size, etc. This step should not go directly to form and expression. That's often not worth the loss, but I think a lot and find it doesn't meet the requirements. So this step must have a clear purpose. If you are not clear, be sure to ask.
2, determine the style
Choose different visual styles according to different purposes, uses and carriers. This step is only a rough thinking. Then browse a large number of cases. Choose a study plan for reference so that you can see the poster clearly.
3, determine the elements, layout, font, color
The reason why so many people often do poster exercises is that poster design is a very comprehensive plane display, which can be simple or complex. Any element can be made into a poster, such as fonts, and any improper use of any element will also destroy the created poster.
Layout: One of the principles of general poster layout design is to be concise and clear, and not to be too complicated to affect information transmission.
Font style: Font occupies an important position in the poster layout, which also accounts for a large proportion. The style of an inscription affects the style trend of the poster.
Color style: color is also a very important element, and color often reaches the viewer's eyes first. Color itself has color emotion. Yellow is lively and bright, blue is melancholy, and red stimulates violence. And different saturation of the same tone will also have different emotional nourishment. The establishment of color sense needs constant trial and experience, which is also related to the designer's personality.
4, access, proofing
A qualified designer will be responsible for his work to the end. Different poster carriers look really different.
Including the color knowledge and viewing angle of the printer. Only when your work is really finished and confirmed can you call it a day, so a good graphic designer has to consider many issues.
About how graphic designers can quickly design qualified posters, Ivy Bian Xiao is here to share with you. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.
The above is what Bian Xiao shared for you about how graphic designers can quickly design qualified posters. For more information, you can pay attention to Global Ivy and share more dry goods.
Three Steps of Poster Design —— Analysis of Three Steps of Poster Design
Many people who have just entered the field of art design are at a loss, don't know how to design posters, and feel completely thoughtless. The following is an analysis of the three major steps of poster design that I summarized, hoping to benefit everyone.
A poster often consists of many elements, but three of them are essential, that is, graphics, words and colors. Similarly, an attractive poster will certainly integrate these chaotic elements into a whole aesthetic effect.
The following analysis of a poster production steps, but also almost all the design steps.
First, copywriting
Let's make a poster design. The copy may be provided by the merchant, or it may be written and refined by our designer after the description of the merchant.
The text content of the screenshot below is the text content provided by the merchant to our artist. When we get the copy, the first thing to do is to read the text, understand the content of the text, and sort out the key points, so as to carry out the next typesetting.
Through reading, we sort out the structure of this point:
Second, the framework layout.
After sorting out the primary and secondary priorities of the copy, import the product drawings and make the overall framework layout. According to the primary and secondary and visual center of gravity, put the product drawings and words in the appropriate position.
The following' layout' adopts the way of' picture on the left and text on the right', which is also a technique we often see in propaganda posters. For the text content, it is enough to enlarge the key points and narrow the minor parts to explain. The general visual center, of course, is what we most want users to pay attention to.
Third, coloring and details.
1) background processing
Background production method: I use the color of the product itself as the background color to ensure that the whole poster belongs to the same color system and looks unified and coordinated. Then apply it with a white brush to enhance the layering of the background.
The method to get the product color is very simple, just use the straw tool in Photoshop to suck out the product color. If the baby can't use the straw tool,
2) The text effect of "shaping, detoxifying, whitening and hydrating" is also very simple. Adjust the foreground color to a darker and lighter color than the original font, and then use the brush tool to smear the text, which can give the text a luminous gradient effect.
3) The S-shaped white spot decorative elements of the product are also painted with appropriate brush parameters.
4) Use small color block and polygonal wireframe to add frame decoration, so as to define the target position, make the whole poster layout clearer and cleaner, and improve readability.
How to make a poster The poster making method is as follows for your reference:
Method/step 1:
To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster.
Method/Step 2:
After selecting the material according to the determined topic, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to the "sea", the background color can be blue, or it can be a pattern background related to the sea. Making the background tangent to the theme is the key to making a beautiful poster.
Method/Step 3:
After the background color of the poster is determined, it is necessary to typeset the overall layout of the poster, that is, where to put the picture and where to put the text. It is necessary to draw the overall layout on a piece of white paper to provide reference for later typesetting. The layout should be illustrated as much as possible, and the poster layout should not be too dense, detailed and appropriate.
Method/Step 4:
According to the layout requirements, the text should be typeset first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is commonly used to make posters. This font is relatively easy and does not need to change the shape of the font itself. From the perspective of aesthetics and rigor, it is suitable for making posters. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases.
Method/Step 5:
After the text is typeset, the picture should be typeset. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two.
Method/Step 6:
After the background, text and pictures are done, a poster is basically completed. But in order to make the poster more beautiful, it should be adjusted according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put the theme in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent.