Question 1: How to write news headlines The innovation of news commentary headlines is to require its uniqueness and uniqueness. Let readers have a look, so that their eyes shine, their hearts do it one brace up, and they are amazed. Any article needs a good title. This is especially true for comments. The reason for this requirement is that the topic of comment has a special function. Someone said: "The title is the eye of the comment." This is a "literary language". That shows that the eyes are vivid, and the title of the comment should express the spirit of the comment; Or the eyes can hook people, and the topic of comments should attract readers at a glance, so that he must finish reading the article. If it is a broadcast commentary, it is necessary to attract the audience and let people listen. As Thomson wrote in the book "Fundamentals of News Writing", "You can lead a horse to the water, but you can't make it drink. When you deliver your newspaper to the reader, you will encounter similar problems. You can't force him to read it, but there is a way to make him read your report, and that is to use wonderful headlines. " Nowadays, the number of newspapers, radio and TV channels has increased several times than in the past. Moreover, newspapers and periodicals have entered the era of thick newspapers, and even some newspapers publish a hundred pages a day; Radio and television are mostly broadcast all day, which was unimaginable before. It can be said that the era of information explosion has arrived. Coupled with the greatly accelerated pace of social life, it can be said that even after reading a few pages of newspapers, people have no time to pay attention. Then, the innovation of news commentary title is particularly important. How to innovate the headlines of news comments? This involves a creative art problem.

First, comment on the vividness of the title

When it comes to vividness, people immediately think of novels, essays, poems and so on. This seems to have nothing to do with news comments. In fact, vividness and news commentary have long been integrated, especially in western news commentary works. Vivid headlines can make news comments lively and get good reading results.

Farmers are afraid of policy changes and dare not make long-term efforts to get rich. There are many headlines commenting on a major ideological obstacle in the current countryside. For example, you should have a long-term plan to get rich, taking into account the current and long-term, the current and long-term, a problem worthy of attention in farmers' getting rich, and so on. These titles can be used as articles, but they will give people the same feeling. The author simply used the language of the masses as the title: "Getting rich can't be" chicken pecking rice ",which directly and vividly expressed the author's point of view. The language was vivid and unforgettable for the audience.

The same titles are: wringing water for grades (Guangming Daily, June 2005 10), awarding prizes for health (People's Daily, August 5, 2004, first edition), marrying a wife if you can't get a horse (Jiangsu Rugao People's Broadcasting Station 65438+), Don't take the yamen to the countryside (Yiyang County Radio Station 10)

Second, comment on the humor of the title

Humor is a symbol of wisdom and a manifestation of talent. With its unique humor and artistic conception, it makes people understand the philosophy of life with a knowing smile. Mr. Lao She said: "Make a sudden attack humorously, make people laugh a few times first, and it will be red when you think about it." ② "The satirist's heart is cold, the humorist's heart is hot, and he is not as strong as the satirist in mentality". News commentary headlines with humorous effect can not only give readers spiritual pleasure and satisfaction, but also stimulate readers' interest in the content of news commentary. To write a good review, paying attention to the humor of language and words is one of the wonderful ideas, in which making humorous headlines will catch readers and listeners at once. For example:

On April 2, 2004, KLOC-0/0, the People's Daily titled "Today's Talk", entitled "I'm not used to it". This comment is based on "I took the train at Beijing Railway Station two days ago, and I always feel different after getting on the train." "It turned out that the platform was raised, the bottom of the car was flat and the car was on the ground. I am used to getting on and off the ladder, which is unnatural for this convenience. " The author grasps the essence of the event-gratifying, borrows his own feelings-"unaccustomed" to summarize this change that facilitates people to get on and off the bus. There is no logical contradiction in the matter itself. After the author's artistic processing, the logical contradiction comes out and the sense of humor comes out. & gt

Question 2: 56 How to write the title of today's headline?

As we all know, symbols are condensed languages, and few words can express rich meanings. The symbol law contains three symbols, namely exclamation mark, question mark and ellipsis.

1. exclamation point

Play three roles in the title:

First, express strong emotions;

Second, highlight something to attract attention;

Third, psychological suggestion plays a brainwashing role.

For example, there is an account called micro-interaction, which makes a prediction about the function of WeChat every New Year's Day. 20 16 wrote an article called "20 16 wechat function prediction". From the point of view of WeChat product manager, the whole article looks reasonable and authentic. Good content cannot be wasted. What if you want it to spread? First of all, let everyone feel that this function is very real and powerful, and give them a psychological hint. So write "awesome!" After the question. . The revised title became "WeChat 20 16 function planning, so powerful! In the end, this article was read by about 280,000 people, and the official WeChat account was reprinted by more than 400 people.

Second, the law of numbers.

First of all, the human brain and visual system have much priority in dealing with numbers than with complex Chinese characters. If there are numbers in the title, there will be a feeling of high information content.

For example, Wei Pengyuan, former deputy director of the Coal Department of the National Energy Administration, was arrested on suspicion of taking bribes, and the source of huge amounts of property was unknown, which is a typical example of social news, especially the People's Daily. But it will be particularly difficult to understand, and the topic is too long. Later, the title was changed to "200 million cash was found in the home of the former deputy director of the Coal Department". This place has a number first. Under normal circumstances, a person may earn millions in his life, and he will feel that the figure of 200 million is very, very large, giving people a feeling of special surprise. Ordinary people have no idea about 200 million yuan, and there is an analogy, "burning out four money counters." That is to say, this money is so much that even the money counter can't count it, and it just burns out. The final title was changed to "Former Deputy Director of the Coal Department: 200 million cash was found at home, and four money counters were burnt out ...".

Just throw a particularly huge number first, which will attract people's attention and give you a perceptible analogy, saying that there is enough money to burn out the money counter, so turn this thing into a quantifiable standard.

The key to the law of numbers is that the article is clear and rigorous.

Third, the rule of big money

This is often called the celebrity effect. Because we are very sensitive to celebrities, stars, famous schools, famous enterprises or state organs, once these keywords appear in the title, they will naturally attract attention. When we want to combine our products or brands with a celebrity, we must enhance users' cognition and let them know that there is a very close connection between them, so that "money" will not make people feel strange.

Fourth, the body law of Zhihu.

What kind of address does Zhihu's body law apply to? Just what you can't understand needs to be explained, and the other is what you can't experience personally. You need to go to the client and tell us.

For example, the original title is Tesla's Past Life, which seems a bit far away. What is the experience of owning a Tesla after the revision? Everyone knows that Tesla's sales in China are not very large, so not everyone has the opportunity to drive Tesla, but if someone tells you in person, you will have an immersive feeling.

The key of Zhihu's body law is to set up a good scene to make others interested in this topic. [Page]

Five, the law of contrast

We often have to find the two ends of the contradiction in the article, and then enlarge it, or look for a point of view that goes against common sense to make a fuss. If you want to use the title well, you must find the particularly contradictory points in the article, and then make them form a strong contrast to attract people's attention.

Sixth, grounding method.

Writing an article or doing an activity wants to spread it as widely as possible, so try to avoid uncommon words and professional words in the article or title and make the title as easy to understand as possible, so that more people will be interested in the article.

For example, "all-weather battery revolutionizes the low-temperature performance limit of lithium batteries" is particularly obscure, and many modifiers have been added, such as "all-weather" and "revolutionary breakthrough". Too many modifiers will make many people unable to understand. So the title was changed to "We invented a lithium battery that is not afraid of cold". Anyone who has had life experience knows that the iPhone will feel insensitive outdoors in winter, and even fake crash, because the performance of lithium battery will be low at low temperature, and the situation just mentioned will occur. ......& gt& gt

Question 3: How to Write News Headlines How to Write News Headlines [Abstract] News headlines have always been regarded as the soul of news. Good news headlines can attract the attention of the audience, achieve the effect of news dissemination and guide public opinion. I think it is a practical skill to introduce the artistic conception thought in China's traditional aesthetics into headline production and correctly handle the relationship between news headlines and themes. [Keywords:] News headlines guide artistic conception. News headlines can be said to be the eyes of news, which are used to prompt the news content and attract the attention of the audience. When writing news, the first thing to pay attention to is the production of news headlines. The quality of news headlines directly affects the effect of news. Mastering the writing skills of news headlines, so as to move people's hearts and attract people's attention, requires news writers to first affirm the importance of news headlines, so that news headlines can meet the tastes of the audience, be expressive and infectious.

Question 4: How to write news headlines? How to write news headlines? General headlines should attract people's attention, but there are also some techniques. It is best to show all three aspects and contents of a press release with headlines. The following article is how to write the title of a press release for your reference. Interested friends, take a look at this article provided by the information station for you.

How to write the title of a press release:

1, title SEO: The first 65 characters are very important.

Titles play a key role in providing web content to search engines. As mentioned earlier, search engines will give more weight to the text at the top of the web page. In addition, many websites (including the website of PR Newswire) use the title of the tag in their web pages, and this tag is also an important factor affecting SEO. Optimizing headlines as much as possible can improve the popularity of news on the internet.

Title optimization is not difficult, but you may need to rethink how to construct titles. Because the search engine only indexes the first 65 characters of the title. If you want to achieve the best results, you must put the most important keywords in front of the title, even in front of the title.

Another thing to pay attention to is not to make the title into a bunch of keywords. Search engines are very good at discovering natural languages and can quickly block keyword spam. So, don't go too far. When it comes to keywords, it's easy for someone to overdo it. Only when your press release focuses on 1-2 keywords will SEO skills help you to the greatest extent.

2. Use numbers in the title (if necessary)

One of the most surprising facts we found in this study is that press releases with numbers in the title perform better than those without numbers. If your press release quotes data, such as survey results or performance, or gives

Readers provide some indisputable facts in a certain field, and it is best to point them out in the title. In any case, the information conveyed by the numbers in the headlines is related to immediacy or facts, which can enhance the credibility of the news itself.

3. Add details with subheadings.

I observe the daily press releases and find that it is difficult for many companies or organizations to limit the number of words in the title to 90- 120 characters. then what Subtitles can be used to supplement some unimportant details to make the main title less verbose. You will find that this makes the news more attractive visually. Readers will also find it easier to grasp the key points and will be more willing to continue reading.

4. reconsider your press release

Companies need to rethink some lasting public relations skills, including news release skills. Unlike in previous years, your audience-including the journalists and bloggers you want to attract-now use the Internet to get inside.

Rong. They search, share and interact. Social media allows people to discover and enjoy information, which provides new opportunities for brands to communicate directly with audiences. Search engines also incorporate social media factors into their ranking algorithms.

Going means that social media sharing has a long-term impact on the online visibility of information. If we want to make full use of these opportunities, we should reconsider how to write a good press release, starting with the title.

Preventive measures-

Length-The title length should be between 90- 120 characters (characters, including spaces. Not words). (Note: Chinese titles are suggested to be between 17-25).

Keyword c puts the most important keyword at the beginning of the title (within the first 65 characters).

The title contains numbers. People usually like to see clear digital points.

Question 5: How to get a good news headline is the core of news, the author's refinement and generalization of the manuscript, which embodies the most incisive and important content of a report. Good news headlines can attract readers' attention and make the finishing point, so it is the wish of every journalist to write good news headlines. However, different types of news have different requirements for headline production. Below, the author expounds the headline making skills of news, communication and comment respectively. To make a good message title, we must first ask the function of the message title. Headlines are the eyes of news, and their functions are as follows: first, to attract readers to read; The second point reflects the essence of news, so that readers can have a general understanding of the content. (Remaining 1489 words)

Question 6: How to write news headlines? How to write news headlines? They are near the mountains and rivers, park their bedrooms, watch cruise ships and see willows every day. An unrepeatable private garden. It belongs only to you.

Question 7: How to write concise news headlines, time, place, people and events?

Question 8: How to write the soft title of WeChat business attractive? It is said that whether a person is beautiful or not depends on his face, and the most important thing is to look at his eyes. Whether a soft article looks good or not, let's look at the title first. Whether the title is attractive or not is very important, especially for online soft articles. Without an attractive title, there is no click-through rate. Therefore, from the perspective of soft writing, how to write a good soft title is the most important link.

1, lured by "profit"

Soft articles are different from other types of articles, which are generally published by merchants to promote products and brands, so we must use "profit" to attract people and directly indicate our interests in the title!

Classic soft title:

◆ "A small webmaster's annual income of 65,438+10,000 yuan is not a dream-my struggle" (title of XX website training soft article)

◆ "Leave Your 10 yuan and Your Hemorrhoids" (title of XX Medical Soft Text)

◆ "If you register as a member of XX website, you will get a cash coupon of 100 yuan" (soft title of XX online mall)

2. Be greedy for "new"

It is common sense that people are always interested in new people and new things. Grasping this feature and creating soft articles with news value will often cause great sensation, especially when it is spread on the Internet. The common words in news headlines here are: surprise, the first time, the first time, leading, innovation, and finally, the wind and water are surging!

Classic soft title:

◆ "Reporter's observation: the rise of online project outsourcing" (the title of the soft article written by the author for a witkey network)

◆ "My City Surprise" Japanese CD (soft title written by XX Property)

◆ "Apple AIR Innovations New Thin (the thinnest notebook computer in the world)" (Apple Soft Title)

◆ "Finally, multi-function vehicles begin to interpret luxury with safety" (soft title of XX car)

3. "Move with emotion"

People are emotional animals, affection, friendship and love. In this world, we are all surrounded by "love"! Therefore, the author must take advantage of this feature to grasp the word "emotion" in the title of soft articles and move readers with "emotion". When writing this title, the author must put his feelings into it!

Classic soft title:

◆ "Waiting at 19, a gift to make her cry" (title of XX gift soft text)

◆ "My girlfriend and I broke up for this website" (soft title of XX website)

◆ "Husband, you can't quit smoking and wash your lungs" (title of XX health care products in soft text)

Step 4 Touch with "things"

When we were young, we listened to our parents tell stories. When we grow up, we know Chinese Pinyin and some simple words. We started reading stories. As adults, we like to read story magazines like Friends! It can be seen that "stories" have been with us since childhood, and story-based titles are more appealing and attractive to read.

Classic soft title:

◆ The detours I took in those years (soft title written in XX Investment Manual)

◆ "My Encounter with Tea Picking Beauty" (title of XX Tea Soft Text)

Step 5 attract people with "hanging"

The TV series "Latency" was very popular when it was broadcast. Why does this play attract people's attention? It's largely because of one wonderful story after another, because you can't guess where the next gathering will go. The same is true of writing soft articles. Judging from the title, it lays the groundwork for readers to read the text because of surprise and conjecture. Such a title should be interesting, enlightening and suspenseful, which can trigger the subject to answer.

Classic soft title:

◆ "What made his car go to the point of no return?" (soft title written by xx antirust products)

◆ "What happened in ten years" (soft title of XX red wine)

◆ "Is high-end lactic acid pork a fool?" (soft title of XX food)

◆ "How did I rise from failure to success?" (Soft title of XX training)

6. Charm and "Secret"

Like suspense, everyone likes to hear all kinds of truths, and human instinct for knowledge also makes everyone prefer to explore unknown secrets. Therefore, secret headlines often attract more attention. If you pay attention to CCTV Spring Festival Gala, you will find that once the annual magic is over, there will be a wave of revelations on the Internet, and related posts will be heated up. Key words commonly used in such titles: secret, secret, truth, behind, trick, etc.

Classic soft title:

◆ "Slimming for half a month 10 kg, the secret is made public for the first time" (soft title written by XX slimming products)

◆ "Behind the Pure Beauty and Hot Sales" (XX Cosmetics Soft Title)

◆ "Nine methods to triple sales performance" (soft title of XX training)

◆ "Be careful to be slaughtered! The amazing secret of making a website at a low price (XX virtual operator's soft title)

Seven ...>& gt

Question 9: How to write the title of the article on WeChat official account to be more attractive? First of all, the effect, title and content are very important. If you don't know how to judge at first, I suggest you use the assistant of the official account of Watermelon WeChat to see what articles are popular in it and make some judgments through relevant indexes.