However, if you just take over hand-painted POP, then the first decisive factor is skilled use of markers.
Markers are different from pens written by the public. First of all, you must master the strokes you write and write evenly before you can write all kinds of popular fonts.
It is also very important to say (try to use less broken pens in one breath), because the messy fonts caused by uncomfortable strokes are the taboo of hand-painted POP.
Font depends on strokes, and the main body of the whole hand-painted POP mostly lies in the expression of font, so the main body of hand-painted POP can only be reflected when the font is written.
After mastering the marker, it is easy to draw small illustrations with POP.
Some hand-painted Persistent organicpollutants are not only for writing and drawing, but also for choosing paper to cut and paste.
In short, the picture should not be chaotic, it should be as exquisite as computer printing, it should have a hand-painted feeling, and the layout effect should be concise and clear.
Also, try not to use more than four colors in the whole POP font, otherwise it will be dazzling.
How to make popular posters I. Title
1, main title: This is the key point of POP, which can best keep the eyes of the audience, so the font must be eye-catching, eye-catching, clear and easy to read, and the number of words should not be too many, and it will be read in about 2 seconds.
2. Subtitle: If the main title can't fully explain the content, or to make the content more attractive to the audience. The supplementary explanation of subtitles is necessary, so subtitles have the function of making the finishing point. But the main title
If you can't attract the audience, then the audience will not be interested in watching subtitles. This popular design is a failure. Specifically, the audience's eyes can be transformed from the main title-subtitle-the explanatory text of the specific content, like this.
Fashion is success.
Second, the decoration
Decorative frames and pattern shading are common methods. Among them, the modification of words is very important, but it should be noted that large characters without modification will appear monotonous, and too many small characters will hinder reading. POP ads are not blogs.
Profound and profound, but easy to learn and difficult to master, not a few words can tell all the mysteries. Let's write here for the time being, and hope to discuss it in detail later.
Third, the explanatory text
Explanatory text is a copy that fully explains the content and purpose in the design of hand-painted POP posters. When writing, you should pay attention to:
1, concise and to the point, to avoid sentences that are not fluent.
The most attractive information should be written in front to induce readers to continue reading.
3. The number of writing lines should be within 7 lines as far as possible, and each line should not exceed 15 words.
Illustration of verb (abbreviation of verb)
POP expressed only in words is monotonous, and illustrations are a good way to adjust it, but try to avoid being too fine and rough.
Six, other matters needing attention
1, no more than three colors, usually red, blue and black.
2. When writing, write down the name of the whole product and indicate the specifications.
3. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.
4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be achieved.
5, to indicate the original price and current price, to reflect the degree of price reduction.
Explain what a hand-painted pop poster is and its specific content. The English name is "PointofPurchaseAdvertising", which is abbreviated as "point of purchase advertising" or "point of sale advertising". As the last link of commodity promotion, some people vividly call the POP advertising space "terminal advertisement", which is the last advertisement that consumers accept before buying commodities.
Hand-painted POP advertisements, as the name implies, are hand-made. Hand-painted POP advertisement is a kind of pop advertisement in shopping malls. You don't need to spend too much production cost and exquisite printing processing, but you can draw exquisite POP advertisements at will with a little creativity and simple tools. Its characteristic is that it can provide commodity information quickly, and it is a silent salesman in shopping malls.