1, determine the theme and style of the copy: determine the theme and style of the copy according to the brand, product characteristics and target audience of the facial cleanser. For example, facial cleanser for young people, copywriting style can be relaxed and humorous; For the facial cleanser of mature consumers, the copywriting style can be elegant and intellectual.
2. Writing copywriting content: Write copywriting content according to the theme and style. We can highlight the selling point of the product from the aspects of product characteristics, use effect and use method. Pay attention to accurate, concise and clear words, so that consumers can quickly understand the products.
3. Select the picture material: select the picture material related to the copywriting content in the wake-up picture, such as the physical photos of facial cleanser, the comparison photos before and after use, etc. Pictures can intuitively show the effect of products and increase the trust of consumers.