W2D3-ABTB Sales Model-Explosions Writing Tutorial-Draft

Theme ABTB sales model

? [fragment source]: "explosive writing class"

R: original fragment

There is a sales model called ABTB:

A (attraction): attraction

B (benefits: unique points of interest

Trust: trust

B (purchase): mobile purchase

For example, if you want to persuade the other person to adopt your weight loss plan, you can try to write like this:

suck

A friend lost 50 pounds in three months and successfully changed from a greasy middle-aged aunt to a "post-90 s" frozen-aged girl.

Interest point

Don't go on a diet, don't go hungry, exercise lightly, lose weight while eating delicious food, and easily lose 10 kg of chubby in one month;

faith

She spent 654.38 million yuan on the course, signed up for the training course of American Sports Committee (ACE), and also participated in the course of National Fitness Nutritionist, thus creating her own slimming model. She has successfully helped 3000 people and easily lost 8- 10 A Jin month.

shopping

Now buy xx, send online one-on-one counseling, and get rid of obesity easily. I'm going to slim down this summer and put on a bikini to go to the beach.

The first B in ABTB mode is the unique selling point that USP wants to express, which means that your products and solutions have unique advantages different from others and can solve problems faster and better.

For example, the unique selling point of the above weight loss plan is not to diet, not to starve, to exercise lightly, and to lose weight while eating delicious food. It doesn't need to go on a diet every day, run and swim every day, and it doesn't need to greatly change past living habits. It can lose weight while eating delicious food. This makes users feel that they can get the desired results without paying too much.

Zuo Ye

Please write your IA 1A2 according to the R above.

WhatABTB is a sales model that attracts consumers, makes them see unique benefits/advantages, and confirms them, which leads to a series of buying behaviors!

This mode is mostly used for sales interview, marketing planning and scheme, composition copy, marketing activities, personal IP creation, community, live broadcast and other drainage orders!

Why? Because there are many kinds of goods and various channels for purchasing goods, it is a great challenge for customers to pay the bill in their own channels if they want to sell their products. Compared with the past, ABTB sales model can be used to divert customer groups and conduct further sales transactions!

If you don't use this model, you may lose some customers, or you may have to work harder to reach customers in the process of closing a deal!

How to operate the process is as follows: (Take losing weight as an example)

1, describe the attraction (1)

She lost 50 pounds in 3 months, and the middle-aged aunt became a "post-90 s" frozen age girl!

Briefly describe two points, fast weight loss and frozen age, which are the effects that many postpartum mothers want! ! !

2. Explain unique interests (b)

Don't go on a diet, don't starve, exercise lightly, and eat while reducing!

Many weight-loss products on the market or around you can achieve the above benefits by doing a lot of exercise or dieting and controlling food, which is the best proof of unique benefits!

Step 3 gain trust (t)

The certificate successfully helped 3000 people lose weight 8- 10 kg easily in a month!

This is to gain the trust and support of customers with strength verification! Call me!

4. Proposed transaction (b)

Now buy ... give ... get rid of obesity, slim down, put on a bikini and go to the beach!

If you buy it, you can make people think about a bright future by any means!

A12065438+At the beginning of 2008, my college classmate asked me about life insurance, told me about his situation at that time, compared the products of several companies, and wanted to hear my advice. Through analysis, he finally made a deal with me! Today, he usually joked that I set a condom for him to buy willingly?

Reflection: This is a successful case! The whole process is carried out in ABTB mode.

A: Comprehensive insurance covers all aspects of protection!

B: Health management+free insurance. You can choose to add new diseases with the changes of the times!

T: Relationship, major, company endorsement!

B: Buy it before your birthday, give yourself a special gift and give your family a stable responsibility!

A2 Use ABTB model to make a proposal for this weekend camp, and let an organization promise to cooperate!

Action:

A: Under the dual health policy, subject training cannot be conducted on weekends. Our course is non-disciplinary, but it can be applied to children's efficient learning methods, so that children can remember quickly, firmly and easily, solve parents' anxiety about their children's learning, help institutions increase their income and build their own advantages!

B: Exercise next weekend to develop your brain and improve your concentration! Online 15- 30 minutes a day, effectively consolidating the knowledge points of the day, making learning easy and memory efficient! The organization is only responsible for recruiting students and providing venues!

T: The products that have been honed for 8 years have been recognized by the National Institute of Education. In the past six months, nearly 20 children have made great progress and become more confident! Existing chain brands have deep cooperation with us.

B: Now that we have cooperated, we can immediately plan activities to recruit students and generate income, and how can we get the qualification for enrollment in winter and summer training camps!

Twelve comments

I feel there is nothing to be picky about ~

I'm as good as ever ~? The reflection of A 1 and the action of A2 are closely related to the new knowledge I learned from my notes.

Dot: If the goal is to get an organization to agree to cooperate, are there any other related steps to be done besides writing a copy in four steps?

Does not affect giving five points ~ continue to look forward to it!

? what

This paper introduces ABTB sales model, A (attraction): attraction; B (benefits: unique points of interest; T (trust): trust; B (purchase): mobile purchase; Explain that products and solutions have unique selling points, which can make consumers trust and buy faster and better.

? why

Unique products and solutions can be different and have the advantage of solving problems faster and better. In order to make consumers willing to pay, we need the copy design to be interesting and attractive, to win the trust of consumers, and to have any benefits for consumers, thus leading to the purchase action.

? How to:

First, show attraction. For example, the highlight of noise-reducing headphones is noise reduction.

Second, it puts forward unique benefits, such as noise-reducing headphones that can help users enjoy their own space in a noisy environment.

Third, generate trust. For example, the noise-reducing headphones endorsed by big brands are more trustworthy than the cottage version.

Fourth, take action to buy, for example, buy noise-reducing headphones now and send a one-year warranty, so that you can enjoy your world from the moment you wear them.

? where

Suitable for product sales and business negotiation scenarios; For example, in the sales of mobile phones, sellers can highlight the unique performance of mobile phones that can not only talk, but also take high-pixel photos, so that buyers can have interest in buying, trust products and then buy.

A 1

Yesterday, I talked with Goose thomas lee about agency business cooperation, but I didn't talk about cooperation points for half an hour. I was a little disappointed.

Reflection: In the negotiations between the two sides, the ABTB model was not adopted to convince General Li. Specifically, the demand highlights of the provided enterprises for Goose Pass are unknown, and it is suspected that there will be no purchase behavior.

Aortic second sound

Goal: within a week, negotiate again and complete a single cooperation.

Action:

1. Through negotiation, Mr. Li learned that there are many small and medium-sized enterprises in Dongguan. Under the epidemic situation, there is a great demand for geese online.

Once we cooperate, we will quickly occupy the Dongguan market.

Telling me that I have * * * friends will increase Li's trust in me.

Reduce the price by 5% so that Mr. Li Can can't wait to cooperate.

? Reward and punishment: realize the docking transaction within one week and reward yourself with a pair of headphones; If it doesn't come true, you will be punished for contributing articles.

Twelve comments:

Iterate many times, it looks more comfortable ~

One thing: A 1 simply states the cause and result of the incident, so that you can recall and describe the incident more often ~

How did you talk to manager Li at that time? Comparing the practice at that time with the more detailed method of page splitting, we still need to pay attention to it ~

There will be better detection and reflection after comparison ~

What is a practical marketing copy writing mode ABTB? They are: a (attraction): attraction b (benefit): unique interest point t (trust): trust b (purchase): action purchase. The marketing plan created from these four points can attract students and realize sales.

Why did our country have the advantage of demographic dividend in the past, which helped to make demand greater than supply and information less developed? It may not be so important in sales copy, but now the internet is developing rapidly and provides too much information. In addition to making the title eye-catching, it must also be attractive in content, so as to retain readers and persuade them to buy. The advantage of using ABTB mode is that current customers only care about what is relevant to them. The ABTB model is to link products and customers to the final mobile purchase.

How to do it specifically:

1, attracting attention. Use a successful case in the past to attract readers' attention.

2. Outstanding uniqueness. Explain clearly the advantages and disadvantages of this product compared with similar products.

3. Build trust. Use professional endorsement and use data to increase persuasiveness.

4. Stimulate buying. Make use of limited-time discount to urge customers to place orders immediately, resulting in the feeling that buying now is more cost-effective than buying later.

For example:

In addition to writing, WhereABTB is especially suitable for using this model in sales work.

A 1 attention

Experience: April, 20021year, because the child was promoted to the first grade, I saw a message about the connection between childhood and childhood. Parents should be prepared that children should play, eat and sleep together from kindergarten, and then pay attention to learning planning in the first grade. When a friend told me about the learning tools of divided memory, he showed me the courses of Chinese, mathematics, English and junior high school history. In a word, I remembered eight countries in Eight-Nation Alliance. I am attracted by this efficient memory method. Later, I enrolled my son in an audition class. Since you can follow it twice, you can write it down completely. 999 yuan a semester synchronous teaching materials, each class implanted memory method and mind map 5- 10 minutes. If punching in for one month doesn't work, the fee will be refunded directly. It also introduces a powerful teaching consultant team and a world memory master, which can only be purchased at the event site.

Reflection: Education and training institutions make good use of ABTB sales model tools;

1. Eye-catching: according to the actual situation at that time and the policy of the national education department, invite potential customers in need to attract attention.

2. Selling point (unique interest): selling novel and unique teaching methods to customers in the form of free trial classes, highlighting the scene teaching of animation courses. Implanted memory methods and mind maps have unique advantages for children's learning.

3. Gain trust: gain the trust of potential customers by introducing the strength of teachers and the size of the company.

4. Stimulate customers to buy quickly through limited time offers and value-added services.

A2 annotation

Goal: clear the epidemic situation, and then write a product copy about the "parent-child financial sand coach" training camp according to ABTB model.

Action:

1. On the day when the copy is completed, the recommended promotion copy will be published in the circle of friends and WeChat group to attract attention.

2. Introduce the training camp.

3. Introduce the background of the training camp and the situation of the coaches and teachers in the training camp. Gain the trust of interested registered partners.

4, give the training camp opening and closing time, registration deadline and

Registration fee, recommended again.

Twelve comments:

Very hard work!

Especially the reflection of A 1, from the result, we found a very suitable story ~

Put forward a small point:

A2 is to promote your application of paging knowledge ~

One goal: unblock the epidemic, and then write a product copy about the "parent-child financial sandbox coach" training camp according to ABTB model.

I don't know when the epidemic was unsealed, and I don't know if I remember it at that time. It is best to make a copy directly according to abtb, and release it directly or after unsealing it ~

What:

ABTB sales model is a persuasive skill of sales transaction, ABTB (attraction-attraction, interest-unique interest point, trust-trust,

Purchase-mobile purchase) is to attract customers' attention, stimulate demand with unique interests, build trust, and finally motivate consumers to buy.

Why:

As a salesman in a clothing store, do you have a good service attitude and establish a good interpersonal relationship with customers? These good sales behaviors will definitely

Let consumers buy? Not necessarily. In this era of pursuing personalized demand, we should not wait for consumers, but take the initiative.

Take the initiative to grasp the psychological needs of consumers and design the transaction path by using ABTB sales copywriting model.

How to:

1, attraction

People are visual animals, how to attract consumers' attention? On the one hand, it can be attracted by beauty, such as food, beautiful scenery and beautiful women. one

We can attract from disgust, such as the pain point, pain and loss of consumers. The example given by the author: losing weight is actually using pain points or

Pain to attract.

2. Points of interest

Meet human needs, such as laziness, seeking advantages and avoiding disadvantages. The examples given by the author meet the needs of human nature. They don't want to keep fit, but to eat beauty.

I want to lose weight after eating it.

Step 3 trust

Trust is divided into truster and trust product. Trusting others means trusting our professional ability and positive quality. Trusting the product means that the product can be given to him.

Bring value and solve problems. The example given by the author accords with the situation that people are very professional and products can solve problems.

Step 4: Buy

The author cites examples to create a sense of urgency and value comparison. Opportunity seldom knocks twice. If you don't buy it, it's your own loss. If you buy it next year, the price will be absolute.

Expensive.

Among them:

Very suitable for communication and persuasion in the workplace and various sales promotion personnel.

A 1:

Background: Due to giving lectures to different types of employees every year, after-class satisfaction scores and comments have been good, and most students are full.

Meaning. However, there is a sentence in the statistical commentary that accounts for a high proportion, with good content and good voice, but it is still difficult to land. Hope is old.

The teacher helped the tutor land. So I have been thinking about how to promote students' learning to become effective.

Event: August, 20021year, I accidentally saw a title in the circle of friends, * * * Creativity-Motivation Training Makes Learning More Effective. I was attracted by the title.

If so, call for advice. The salesman who answered the phone was very enthusiastic. Now that I think about it, it's just like ABTB's sales model:

Attractions:

* * * Creativity-motivation training makes learning more effective. First, the title attracted me, and then he listed a lot of questions, all of which were

This is a common problem in my work, and I always want to solve it. This problem is actually our pain point.

B. unique interests:

Are you worried that it is difficult to learn and will take a lot of time? These problems are not problems, because we can let students retrain many times, and I

Students will provide study manuals and many cases as long as you take part in the study.

T trust:

This merchant lists many students who have participated, and there are many celebrities and big coffees. And said that this course was introduced from abroad, nearly 20%.

Years old and so on. The product is very mature and many people are learning. You can trust it completely.

B purchase:

Now it's the Double Eleven Carnival, and the discount is only once a year. If you miss it, you will have to wait for a year. Buying now is not only cheaper, but also

Send five gifts. After today, there will be no such gift tomorrow. I bought it at last.

Reflection: This is the ABTB sales model, which closely follows the psychological needs of consumers and designs a set of trading processes to promote consumers' buying behavior.

A2:

During the epidemic, we are now working at home. Our training programs are all realized through online training, and online training is our biggest concern.

Training effect, because I don't know if the other party is listening attentively. So we need to use ABTB sales model to plan copywriting.

Action plan content:

1, design title: attract their eyes and arouse their interest.

2. Closely follow the pain point: demand survey and identify the problem.

3. Related benefits: What are the benefits of participation?

4. Build trust: invite leaders to participate and attach importance to it.

Take action: If you miss it, it will be held next year.

Twelve comments

Yunfa's homework is so thoughtful. I like to explain it with notes and write a very detailed how.

A 1 is to analyze the successful cases I have seen and reflect on what is very relevant ~

A2 goal: So we need to use ABTB sales model to plan copywriting.

Small suggestions that can be made: