I. Introduction of product advantages:

1, select natural coffee beans to ensure pure taste, bring you the best taste and let you experience high-end life.

2, excellent processing technology, to ensure product quality, absolutely safe to use.

3, using a unique healthy formula, soluble in water, easy to use, to meet your timely needs, here you are.

Convenient enjoyment

4, ultra-low calorie, realize your dream of keeping fit, and eliminate the worries of high calorie.

You will never forget the rich fragrance. Delicious coffee is definitely your permanent choice.

2. Appeal focus: good taste

Third, advertising language.

1, delicious (original slogan)

2, Nestle coffee, let you get twice the result with half the effort.

3. Nestle Coffee, open your heart.

4, the taste of hope, delicious.

The taste of love is delicious.

6, the taste of life, delicious.

Four. Description of target group:

A is a small white-collar worker who just graduated from college and started working. Because of good family conditions, she has been working in the office.

So I have been living a relatively petty-bourgeois life until I go to work. She is beautiful and generous, lively and cheerful, and likes to travel and wander around.

Streets. Now I have a boyfriend who has been talking for three years since college. She likes to live as she pleases and pursue life.

Quality. She likes reading some fashion magazines and newspapers, almost every issue. She is full of love.

Full of confidence, I believe she will go on with her current boyfriend. She has a gift for romance and likes to give life.

I also give myself some small surprises and have a good relationship in my own life circle.

Five, the newspaper series advertising copy

(A), title: depressed

Text: I didn't go to bed until three o'clock last night, and I had to get up at 7: 30 in the morning to go to work on time.

I don't even want to open my eyes now Fortunately, I bought Nestle coffee yesterday, so I can have it.

Makes me feel refreshed. Every morning, a good start is the taste of hope, which tastes good.

That's great.

Advertising language: the taste of hope, delicious.

(2) Title: Depression

Text: After a busy morning, I stirred this cup of Nestle, thinking about my TA, thinking about it.

It's good to have TA around, unconsciously depressed. Luckily, Nestle and I made it with TA.

Companion, also very satisfied. Nestle coffee, it gives me the taste of love, and it tastes great.

Advertising language: the taste of love is delicious.

(3) Title: Headache

Text: After a busy day, I went back to my small home and made a cup of Nestle coffee, erasing everything.

Trivial questions taste my full day. Nestle coffee, accompany me every moment, here.

The taste of my life, it tastes great.

Advertising language: the taste of life is delicious.

Six, TV advertising script

Mirror number, mirror number, moving picture content, music explanation.

1 Move all down. At night, in a construction site with obvious characteristics in the west, the people on the brightly lit construction site are still there.

Busy, the project is almost finished, and the music has started.

Close translation into a humble office, a young man is frowning at his desk, and his work is very tense. 3. Move down completely. A young mother and a child are dialing in a comfortable home, and the atmosphere is very warm.

4 Close-up mother and son are very happy. The child's mouth says "Dad". They are calling their relatives who work in the west. A young man looked at the telephone on the desk and it rang.

The expression on the man's face immediately turned into a happy caller ID, which is a familiar number.

7 Close-up The little boy spoke childishly into the phone, and the mother accompanied the child safely into the phone and said, "Dad, Nestle." The man near the translator saw the unopened package on the table and smiled at Nestle's logo.

The whole picture is divided into two parts. The man holds a brown red cup, and a harmonious picture is played on both sides of the mobile phone.

10 nestle coffee logo and advertising features: delicious. The music stops at "Nestle Coffee, it's delicious"