Many people who have just entered the field of art design are at a loss, don't know how to design posters, and feel completely thoughtless. The following is an analysis of the three major steps of poster design that I summarized, hoping to benefit everyone.

A poster often consists of many elements, but three of them are essential, that is, graphics, words and colors. Similarly, an attractive poster will certainly integrate these chaotic elements into a whole aesthetic effect.

The following analysis of a poster production steps, but also almost all the design steps.

First, copywriting

Let's make a poster design. The copy may be provided by the merchant, or it may be written and refined by our designer after the description of the merchant.

The text content of the screenshot below is the text content provided by the merchant to our artist. When we get the copy, the first thing to do is to read the text, understand the content of the text, and sort out the key points, so as to carry out the next typesetting.

Through reading, we sort out the structure of this point:

Second, the framework layout.

After sorting out the primary and secondary priorities of the copy, import the product drawings and make the overall framework layout. According to the primary and secondary and visual center of gravity, put the product drawings and words in the appropriate position.

The following' layout' adopts the way of' picture on the left and text on the right', which is also a technique we often see in propaganda posters. For the text content, it is enough to enlarge the key points and narrow the minor parts to explain. The general visual center, of course, is what we most want users to pay attention to.

Third, coloring and details.

1) background processing

Background production method: I use the color of the product itself as the background color to ensure that the whole poster belongs to the same color system and looks unified and coordinated. Then apply it with a white brush to enhance the layering of the background.

The method to get the product color is very simple, just use the straw tool in Photoshop to suck out the product color. If the baby can't use the straw tool,

2) The text effect of "shaping, detoxifying, whitening and hydrating" is also very simple. Adjust the foreground color to a darker and lighter color than the original font, and then use the brush tool to smear the text, which can give the text a luminous gradient effect.

3) The S-shaped white spot decorative elements of the product are also painted with appropriate brush parameters.

4) Use small color block and polygonal wireframe to add frame decoration, so as to define the target position, make the whole poster layout more clear and tidy, and improve readability.

What are the steps to make a poster? To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster. A * * * has the following steps:

First, make clear the purpose of making posters. Understand the poster audience and create the overall framework information, which will affect the choice of colors, text and other possible design elements.

Second, make a draft. When starting to create the first draft of poster design, be careful not to confuse the audience with too many details.

Third, add elements. Insert graphic elements or illustrations, and first add the main picture to be used.

Extended materials: Posters are a common way of publicity in our daily life. Basically, enterprises will use posters to promote their activities and products, and pass these effective messages to the audience.

How is the poster designed? Posters are something we can see every day. With the rise of websites and the demand of public life, web design has been improved in many places, so many people have a better prospect in the field of poster design. What should an excellent poster designer do? Today we share some knowledge about poster design. 1. First determine the size of the poster, then determine the purpose of the poster, and then the materials for making the poster, including some commonly used propaganda newspapers and printed posters, such as covers, catalogs, paper bags, brochures, envelopes, etc. Finally, the adjustment of poster color design. When choosing materials and colors, different media should be considered, and different printing materials use different media colors. Our posters should choose different colors and different diamonds according to the publicity content. Usually, our poster designs choose blue as the propaganda color.