Now opening a shop online is more than just starting a business. Many people regard it as a way to expand their abilities and entertain themselves. What is the charm of opening a shop online to attract everyone? To sum up, there are mainly the following points:

1, zero cost, low risk

Compared with traditional stores, online stores don't need to rent facades, pay taxes, and pay utilities, but only charge for throwing goods on shelves and transaction fees, and some are even free. Moreover, the goods are purchased on demand and do not need to be borne, so the goods are overstocked.

2. Flexible operation mode

Online stores are not limited by traditional business hours and locations. Operators can operate full-time or part-time without spending a lot of time watching the store.

3. Broad consumer groups

Because the online shop is opened online, it is aimed at all netizens or consumers who may see the goods. This group can be netizens all over the country, or even netizens all over the world.

How to open an online shop?

There are too many online stores, such as cosmetics, clothing and digital products ... each project has great room for development and a bright future. The key is how to do it and what suits you. That's all that matters. Pay more attention to skills when opening a shop online. Next, I will teach you step by step how to open a shop online.

First, Taobao shop steps What to sell online?

Like traditional shops, the first step in opening an online shop is to consider what to sell. Choose goods according to your own interests, abilities and conditions, as well as the attributes of goods and the needs of consumers.

Tips for choosing a baby:

1, it is best not to buy goods everywhere, and the products should have characteristics;

2. Don't choose products that you are not familiar with;

3. Don't choose big, heavy and low-priced goods;

Second, the cost of opening a Taobao shop. Preparation before opening a shop

After choosing the goods to sell, before opening a shop online, you need to choose a website that provides a personal shop platform and register as a user. In order to ensure the security of the transaction, it is necessary to authenticate the corresponding identity and payment method.

I chose to open a shop in Taobao because it is completely free. To open a shop in Taobao, you need to meet three conditions: 1, register as a member and pass the certification; 2. Release the treasure above 10 (including10); 3. In order to facilitate safe transactions, it is suggested to open online banking.

1, user registration

Log in to Taobao and click "Free Registration" at the top of the page. In the page that opens, enter the member name, password, email address and other information, and click the "Agree to the following terms of service and submit the registration information" button. Then, the registered email will receive a confirmation email, open the link, and after confirmation, the user registration is completed.

Security tip: In order to ensure the security of the transaction. Be careful not to set the password too simple. It is recommended to use the combination password of "English letters+numbers+symbols".

2. Identity authentication

"Taobao" stipulates that only through real-name authentication can you sell treasures and open stores. Therefore, after registering users, we should also carry out corresponding authentication (including real-name authentication and Alipay authentication). The operation steps of the tool body are as follows:

The first step is to log in to Taobao and click "My Taobao" at the top of the page. In the page that opens, click "Please click here" next to the words "I want to sell my baby for Alipay authentication first".

Step 2: In the opened page, you will be prompted that Alipay account has not been activated, and click "Click here to complete Alipay account activation". Enter your real name, ID card type and number, Alipay password, etc. In the pop-up page, click the "Save and activate Alipay account immediately" button.

Step 3: After successfully activating Alipay account, return to the original page and press F5 to refresh the page. Click the "Apply for Alipay Personal Real Name Authentication" button. After reading the terms of Alipay authentication service, click the "I have read …" button to continue.

Step 4: First fill in the personal information according to the prompt, and click "Next"; Next, select the ID card for verification. You can choose to "upload online" or "mail" a copy of your ID card and click "Next"; Then, enter the bank card information, including bank, bank card number, province, city, etc. After the input is completed, wait for Alipay remittance within one day.

Friendly reminder: if you upload a copy of your ID card online, the size of the picture file should be controlled within 200KB; If it is an IC ID card, you also need to provide a picture on the back.

Step 5: After one day, reopen my Taobao, click on the corresponding link in the authentication area to open the Alipay authentication page, click "Confirm remittance amount" in the "Bank account verification" area, then enter the amount of funds that Alipay has injected into your bank account, and click "OK" button. If the amount is verified correctly, the whole authentication process of Taobao will be completed.

Step 3 Buy goods and take photos

A key factor in the success of online shop opening is the purchase channel. The price of the same product is different in different purchase channels. After passing the certification, you will be busy sorting out the treasures you already have. In order to show the sold treasures to consumers more intuitively, it is very important to take pictures. It is best to use corresponding graphic image processing tools to convert the format and size of pictures, such as Photoshop and ACDSee.

Tip: When taking pictures, it is recommended to use a simple background, such as a white desktop, to highlight the main body, to ensure clarity and to ensure the size of the picture. Within j, 120KB, the recommended format is JPG.

4. Release the baby

To open a shop in Taobao, in addition to meeting the requirements of certified members, you need to publish more than 1 0 treasures. Therefore, after sorting out the product information and pictures, we will start to release the first baby.

Friendly reminder: If you fail to pass the personal real-name authentication and Alipay authentication, you can release the baby, but the baby can only be released in the "baby in the warehouse" and the buyer can't see it. Only through certification can it be put on the shelves for sale.

The first step is to log in to Taobao and click "I want to sell" at the top of the page. In the page that opens, you can choose two publishing methods, namely "pricing at once" or "auction". Click on "price increase at once" here.

Friendly reminder: "One-price" has a fixed price, and buyers can buy it immediately; "Auction" has no reserve price and allows buyers to bid.

The second step is to choose the category and choose the right category according to your own goods. For example, I chose postal money/antiques/calligraphy and painting/collection/calligraphy and painting, calligraphy inscription/Chinese painting/precious details of animals. Click the "Finish, Continue" button to proceed to the next step.

The third step is to fill in the baby information, which is very important. First get the title in the "Baby Information" area, click the "Browse" button to upload the baby picture, and enter the baby description information, baby quantity, start time, expiration date, etc. Then, enter the baby's price, location, freight and payment method in the "transaction conditions" area; Other information can keep the default settings, such as using Alipay to pay by default. Finally, click the "Confirm, Submit" button to release the baby.

If the publication is successful, a success page will appear below. Click "here" to view the published baby page, and click "Continue to publish baby" to continue to publish baby.

Friendly reminder: If you want to modify the released baby information without the buyer bidding, you can go to my Taobao-I am the seller. Baby for sale "to edit and modify.

After the baby is released, it is best to update and add it regularly to prevent the store from being deleted by the system.

Baby release tips:

(1) Give your baby a good title, and you can add appropriate keywords and symbols, such as ★●◆▲ and other characters;

(2) Use eye-catching and detailed baby description information;

(3) Baby pricing should be reasonable, and you can take the low price of similar goods;

(4) The freight and postage standards should be reasonable, and you can refer to other similar goods.

Third, Taobao got a free store in the process of opening a store.

Taobao provides certified members with the opportunity to open stores for free. As long as you publish more than 1 0 treasures, you can have your own shop and independent website. You can put all the treasures on this webpage and arrange them according to your own style.

In order to open the store as soon as possible, I also released 1 0 baby in one breath, which took a whole half day. When I finished, I couldn't wait to open "My Taobao". Open a shop for free. "Then, I named the store in the opened page and took a name of Qibaozhai; In "Store Category", you can select the category to which the baby belongs; Enter a brief description of the store in "Store Description". Finally, click the "Submit" button, and in the page that appears, "Congratulations! Your store has successfully created the word … "and provided the address of the store.

Fourth, Taobao shop steps Shop decoration is very important

After opening a shop for free, buyers can get a space of their own. Like traditional shops, in order to operate normally and attract customers, it is necessary to "decorate" the shops, including logo design, baby classification, baby recommendation and shop style.

1, basic settings

Log in to Taobao and open "My Taobao-I'm a seller-Manage my store". Click "Basic Settings" in "Store Management" on the left to modify the store name, store category and store introduction in the opened page; The main item should be entered manually; Click the "Browse" button in the "Store Logo" area, and select the designed store logo picture: enter the contents of the store announcement in the "Announcement" area, such as "Welcome to our store!" , click the Preview button to see the effect.

2, baby classification

The classification of babies is for the convenience of buyers. On the "Manage My Store" page that opens, you can click "Baby Classification" on the left; Then, enter a new category name, such as "Four Treasures of the Study", enter a sort number (indicating the arrangement position), and click "OK" to add it.

Click the "Baby List" button at the back of the corresponding classification, and you can add the released baby by searching keywords for classification management.

3, recommend baby

Taobao provides the function of "recommending treasures", which can recommend your best six treasures and display them in the obvious position of the store. Just open the "Manage My Store" page and click "Recommend Baby" on the left: then, select the recommended baby in the opened page and click the "Recommend" button.

4. Store style

Different store styles are suitable for different babies: buyers feel different, so they generally choose a style that is elegant in color and looks comfortable. I chose the style template of The Wizard of Oz, and a preview screen will be displayed on the right. Click OK to apply the style.

Friendly reminder: after the successful opening of the store, if the number of treasures sold in your store is less than 1 0 for three consecutive weeks, you will receive a reminder letter from Taobao, requesting to make up the number of treasures; It will be less than 10 in two weeks, and the store will release it; In another week, if the number of babies is still below 10, the store will be deleted.

After the store is renovated, a brand-new page appears in front of you.

Five, Taobao shop cost promotion is the key to success.

The online shop is open, the baby is on the shelves, and the features are made. However, after several weeks, there is still no deal, and even the buyer has not left a message. This is a common problem for many novice sellers. At this time, you will take the initiative. I have also encountered such distress, so he decided to advertise for the store in four ways: forum promotion, link exchange, window recommendation and friend promotion.

1, forum publicity

The publicity methods of Taobao Forum are mainly advertising posts and signature documents.

The former can be held in the forums of provinces or cities. If there is a section that allows advertising, you can post advertisements. The content must be detailed, the product pictures must be exquisite, and the top should be updated regularly.

The latter can modify the signature file on Taobao forum and change it into the website, logo, advertising language and store name of their own store. Post some beautiful posts so that interested friends can visit your store through your signature file.

2. Link exchange

In the early days of opening a store, in order to enhance popularity, you can exchange links with popular stores, so that you can use free advertisements to promote your store. For example, Taobao provides as many as 35 friendship links, and the method of adding them is simple:

First of all, through the search function of Taobao, search all the shops and write down the names of the shopkeepers of popular shops.

Then, download the communication tool of Taobao buyers and sellers-"Taobao Want Want", add the names of the shopkeepers of these popular stores, and put forward the requirements of link exchange.

If you agree to exchange, finally, open "My Taobao _ I am the seller. Manage my store ",click the" Friendship Link "on the left, then enter the owner's name and click the" Add "button.

Friendly reminder: If you want to delete the friendly link, you can check the store name at the bottom of the page and click the "Delete" button.

3. Window recommendation

The "window recommendation" function provided by Taobao is a special function for sellers. When the buyer chooses to search or clicks "I want to buy" to search by category, a window will appear on the search results page to recommend baby. Set the function of "window recommendation", you can open "My Taobao-I am the seller-the baby for sale", select the baby to be recommended to the window (the baby that has been recommended to the front page of the store can no longer be recommended in the window, that is, it is marked with the word "recommendation"), and click the "window recommendation" button.

Friendly tip: Window recommendation is to recommend a good baby to Taobao in order to get more views and click-through rates, and store recommendation is to recommend the baby to the recommended position on the front page of the store. The number of recommendation windows is determined according to your baby number, monthly credit and transaction amount. The default value is 10.

Tips for recommendation: In order to improve the chances of baby search, you can regularly check the popular search keywords on Taobao. If it has something to do with your baby category. For example, "Korean version" and "slimming", you might as well change the title of "baby" to something with popular keywords.

4. Friend promotion

When the online shop is open, be sure to tell your friends and family, for example, post the news of the online shop to your friends on Alibaba and MSN Messenger, and change your personal signature to include the address of the online shop. In this way, as soon as the word goes around, more and more people will know about your online shop.

Sixth, Taobao shop opening process baby sale

When buying goods, buyers usually consult some information related to the goods, and they will put it up online at any time, waiting for the seller's reply. Then, decide whether to buy goods.

1, check the buyer's message.

After I opened a shop to advertise, I opened "Taobao Want Want" every day, waiting for buyers to consult. If a buyer leaves a message for the baby in the store, "Taobao Want Want" will automatically pop up a message prompt window.

In addition, log in to Taobao, open "My Taobao-I am a seller _ buyer's message/reply" in turn, view the message from the buyer on the opened page, and click "Wait for my reply" to reply to the message.

Baby sales skills:

(1) discount strategy. According to the number of purchases by buyers, different discount standards are formulated to attract buyers:

(2) Promotion strategy. Take advantage of holidays, celebrations, etc. Promote the baby at a low price, thus improving the visibility of the store;

(3) Auction strategy. Use the auctioned treasures to promote your store, such as adding links to other treasures in the auctioned treasures and shells.

2. Check whether the baby is for sale.

If the baby has been sold, you can view it in three ways:

First log in to "Taobao Want Want", and the system will prompt the buyer to buy this baby.

Second, you can check whether the baby is for sale through "My Taobao". Just log in to Taobao and open "My Taobao _ I'm the treasure sold by the seller J" in turn.

The third is to log in and register the email used by Taobao, and Taobao will have relevant notification emails.

Seven, Taobao shop opening steps After the baby is sold,

After the baby is sold, in addition to receiving the corresponding sales reminder information, it is also necessary to contact the buyer actively, ask the buyer to pay for the goods, deliver the goods, and make comments or complaints after the transaction is completed.

1. View the sold treasures.

If the buyer buys the baby, Taobao will notify the seller through "Taobao Want Want" and email. Sellers can also log on to Taobao and open "My Taobao-I am the seller-the treasure sold". Click "Leave a message for me" in the "Contact Buyer" area, and leave a message for the buyer through "Taobao Want Want"; If the buyer does not use "Taobao Want Want", you can also write down the buyer ID and send a letter in the station.

2. Contact transaction matters

After the buyer and seller contact, they agree on the terms of payment and delivery. In order to ensure the interests of buyers and sellers, Alipay is recommended as the payment method.

3. Payment and delivery

In order to prevent non-payment on delivery, sellers usually adopt the method of "cash on delivery" when selling treasures.

First, the buyer is required to pay, usually through Alipay. After the seller pays the payment, you can open the query of "My Taobao _ I am a seller's treasure". If the transaction status is found to be "the buyer has paid, waiting for the seller to deliver the goods", it means that Alipay has received the remittance, and the seller can safely deliver the goods to the buyer.

Friendly reminder: For sellers who use Alipay, you can open "My Taobao-Alipay Zone-Transaction Management" to manage the transaction, such as transaction inquiry and refund management.

After receiving the seller's goods, the buyer will confirm in the transaction status, and finally Taobao will make a payment to the seller's Alipay account. In this way, the transaction is completed. Don't forget to keep in touch with buyers, which will increase the chances of visiting your store again and buying treasures.

4, evaluation, complaints

After the transaction is completed, both buyers and sellers can open "My Taobao" for evaluation. The seller can open "My Taobao-I am a seller-sold baby", click "Evaluation" in the sold baby, and choose favorable, moderate or bad comments according to the actual situation, or enter text content.

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