Of course, specific online stores have specific online store positioning. Nowadays, the competition on the Internet is becoming more and more fierce. If you're not going to open a shop like you used to, you'll have nothing to do in your spare time, but if you want to be a job, you'll probably go hungry. Then, to open a cosmetics store, you need to know a little about makeup and skin care, and then you can start. Come with me step by step. First, do a good job in positioning online stores. After the positioning is done, the next question will naturally be easy to handle. Qing Qing summed up a method, you can refer to it: recommended reading [hot spots] Don't say that you can't open an online shop, and teach you to open a Taobao shop. 2. Positioning by brand: For example, two stores have been particularly successful in Taobao. One is Avon Taobao head office, and now it is a double crown. This store only deals in Avon products and has a certain scale. As a customer, if you only love Avon products, it is definitely the first choice. Because a professional store will make people feel more at ease, there is also a Taiwan Province beauty and skin care product Crown Feedback, which is a rising star. Now it is also a Crown Store, and the business is extremely hot! It is famous for all the special products of skin care products in Taiwan Province province. By the same token, if customers only love this kind of products, they must want to choose the most complete and largest store. 3. Positioning by purpose: This sentence is not professional enough. In fact, what I want to say is, for example, according to a certain part of the body, or cosmetics are classified separately, such as professional slimming shops, such as slimming club Taobao shop-licensed pharmacists consult for free, and Huimin pharmacy is the most professional in weight loss; Professional perfume shops, such as Xiao Ye perfume; Professional aromatherapy shops, such as the fragrance studio of Bug (Dai Yi); Professional hair salons, and so on, in fact, careful MM can find that any successful shop will have its own unique positioning. Because we are a shop made by professional beauticians and stylists, dealing in the essence of various brand products. Although not as direct as those shops mentioned above, we specialize in a wide variety of goods, which can meet the needs of people who pursue the trend to a certain extent. So Qingqing is successful.