Balenciaga's old Logo consists of two B's in opposite directions.

At the end of September 20 18, Balenciaga announced the launch of a brand-new LOGO design. The new Logo was first published on Balenciaga's official Instagram, with the text "Balenciaga's new LOGO officially launched". Compared with the original old logo, the new logo continues to be spelled in uppercase, but the font is narrower and thicker than before, supplemented by a brand-new gray as the background. The design of the new sign was inspired by traffic signs.