Author: Zheng Zhuoran

Source: Communication Gymnastics (ID: chuanboticao)

Some people say that Wolf in Disco is a northeast scar literature. In this nostalgic era of the post-90s generation, there is no need to deny that it has become a "divine comedy".

The word "Divine Comedy" used to be far away from the era of mobile Internet, but with the popularity of short videos, it has gradually returned to our lives. Today, you hook up with your little brother and sister on the roadside, and he/she may reply you with the northeast accent of "draw a dragon and it's over".

Interestingly, after combing all kinds of divine comedy in the past 20 years, we found that divine comedy originated in the northeast and now returns to the northeast. In this "closed loop", the Divine Comedy has also undergone new changes with the times.

20 years of network divine comedy

We like to do classification, first roughly divide the stages of divine comedy. (The incomplete collection of Divine Comedy Table is attached at the end of the article)

Enlightenment of Divine Comedy: Before 2004, the popularity of Divine Comedy could not be separated from the popularity of the Internet. The earliest online divine comedy in China may be The Northeast People Are Living Lei Feng published by Xue Cun 200 1. Compared with the traditional Hong Kong and Taiwan golden songs and pop music, "Northeastern People are Living Lei Feng" is relatively subversive in lyrics and songs. In the current words, it is "having a sense of network" and helps netizens open the door to online pop music in the new century.

The not-so-exquisite voice and singing skills make Northeast People Live Lei Feng loved by grassroots netizens. With a FLASH animation, it became popular in BBS and websites. Of course, the most widely known is that this is also the title of the sitcom "A Family in the Northeast", and the last sentence "Cui Hua, serve sauerkraut" has also become a popular buzzword.

But before 2004, it seems that the only online divine comedy that people remembered was "Northeastern People Are Living Lei Feng". At that time, the internet was still in a relatively rough state, and the music market was being occupied by pop music in Hong Kong and Taiwan.

Divine Comedy is waiting patiently for color ring tones.

Lust, Caution and Divine Comedy Period: 2004-2008 Since 2004, Divine Comedy has ushered in a real golden age.

On June 5438+ 10, 2004, the singer Dao Lang released the first snow in 2002, which was popular in the streets. A year later, it was quoted by Zhao Benshan in the lines of Kung Fu, a sketch of the Spring Festival Evening, showing its popularity, but it was not the climax of the Divine Comedy Carnival.

165438+ 10 This year, the singer Pang Long released a landmark "Two Butterflies", which became the favorite of middle-aged and elderly people in offline cities through easy-to-understand lyrics and melody. On June 5438+065438+ 10, younger white-collar workers also had their own divine comedy. A young man named Yang in Wuhan posted a song "Mice Love Rice" on the Internet, and the popularity of "Song of Pigs" sung by Xiang Xiang in June 5438 +2005 10 directly promoted the music creation upsurge of grassroots netizens.

Since 2005, the Divine Comedy has formed a relatively consistent theme style, that is, decadent urban sense, mistress and infidelity, online dating and lovelorn, and various unknown grassroots singers have become popular on the Internet and in the streets.

It was officially released in February 2005 that night. Don't hurt me again in September. I prayed for Buddha in February 2006, poisoned perfume in June, and came back in autumn in June. There was a kind of love called letting go in May 2007 and in 2008.

Of course, there are also some songs that don't follow the tragic route of the city. Phoenix Legend's Above the Moon was released in April 2005, which attracted many middle-aged and elderly fans with its "Chinese style". In July, 2005, the Waal band released Xi Shuan, which began to brainwash young people, and Gong Linna's relatively different "Uneasy" also gained a certain popularity.

Behind the popularity of Divine Comedy is the popularity of mobile phone color ring tones, and major Divine Comedy singers can make a lot of money by virtue of the business model of mobile phone color ring tones. According to media reports, Pang Long earned 240 million yuan for the company with only two butterflies a year, and Pang Long himself became the first singer in Forbes' celebrity wealth list in 2006. Also on the list are Xiang Xiang, the original singer of Mice Love Rice and Song of Pigs, and Rollin Wang, the singer of I'm not Huang Rong.

The network divine comedy reached its climax in 2004-2006 and was relatively silent in 2007-2008. After all, CRBT will gradually become a thing of the past, and the mobile Internet has not yet flourished. Only the square dance aunt can save the divine comedy.

The Divine Comedy Period of Square Dance: Creating Culture and Creating Health Activities. The nationwide fitness craze of the Beijing Olympic Games, which began on October 20, 200914, made aunts go out of their homes, and a magical activity called "Square Dance" began to rise in major city squares and community squares. After the 2008 Olympic Games, square dance became the favorite community activity of middle-aged and elderly women, and also became their daily social scene.

In addition to Phoenix Legend's On the Moon a few years ago, Love Transaction released by Mu Rongxiaoxiao in August 2009 and Sorry for Injuries released by 20 1 1 Lin Wang are widely used as accompaniment of square dance, but the most iconic one is Phoenix Legend's The Most Dazzling National Style.

The most dazzling national style was released in May 2009, but it didn't become popular until the first half of 20 12. It is precisely because of the scene of square dance that the Divine Comedy in this period got rid of the theme of "mistress and infidelity" and tended to be more acceptable to the public, such as Chinese style, inspiration and positive energy. Among them, the "Northwest Heroic Style" represented by Phoenix Legend is deeply loved by middle-aged and elderly aunts.

This issue of Divine Comedy also includes In Spring, which was covered by the rising sun on 20 10, old boys released by Chopsticks Brothers 2011,Jiangnan style released by Uncle Bird 20 12, and Uncle Bird 20/kloc-0.

The rise of square dance has made Divine Comedy permeate every residential area from the online network, behind which is the social demand of urban silver-haired people for square dance. It is worth noting that the divine comedy at this time has consciously attached importance to choreography. For example, the choreography of Little Apple was created by the teams of Jiangnan style and Horse Riding Dance.

After the Divine Comedy became an "aunt" in the square dance, the Divine Comedy for young people is no longer common, but the rise of some minority areas and subcultures has made the Divine Comedy popular in unexpected places.

Transitional Divine Comedy Period: From 20 15 to 20 16, there were not many Divine Comedy, but they were all brainwashed. They usually ferment in small circles and eventually spread to the public.

As early as 20 12, 1 1, there was a carnival on the internet because of a song "My Skateboard Shoes". Soon, its singer Pang Langmai became a "singer" and began his old metal concert tour.

20 15 Good netizens spoofed Lei Jun's press conference in India and made a ghost song, "Are you OK?" It quickly spread all over the network and was even forwarded and promoted by Xiaomi and Lei Jun himself. Prior to this, ghost animals were just a minority interest of a group of second-yuan lovers. Three years later, another netizen made another ghost song "The King of Poetry Reading" through Zhao Benshan's prose collection, which also became popular on the Internet.

These days, the Rainbow Choir 2065438+July 2006's "Feeling the Body Being Hollow" expresses the voices of social animals through songs; August 20 16, a song PPAP brought by PICO Taro came from overseas.

In addition to the bicameral culture, another wave of "local flavor" subculture is quietly emerging on YY and other live broadcast platforms. From June 2065438 to June 2005, in 1994, a young man from Northeast China called himself MC Gaudi, and posted an amazing Northeast Rap Song and I'm Drunk alone on the Internet, which is what we later called "Shouting Mai". This kind of shouting wheat songs has become a favorite entertainment content of male groups in the sinking cities in the north.

In fact, it is not difficult to find that the Divine Comedy in this period has become more brainwashed, the composition of song creation is decreasing, and the composition of alternative and ghost animals is increasing. It is precisely because they are too "alternative" that they rarely become the subject of street shop owners and square dance aunts. But it doesn't matter, the era of short video is not far away.

The Divine Comedy of Short Video: After 20 17 and 20 16, the content consumption of mobile internet is facing great changes. The rise of short videos has made almost all online divine comedy come from Tik Tok and Aauto faster. Now, if we open the major music charts, there will definitely be several Tik Tok Divine Comedy in the top ten.

20 17 June, a short video put Da Zhuang's song "We Are Different" on the annual hit list, and the lyrics and singing method of Jianghu flavor made this song put on a coat of positive energy and inspiration; Then in June, 1 1, Xiao Quan's Algae Dance swept Tik Tok with the dance. 20 18, the representative short video divine comedy includes Imitation of Cats, which was covered by Teemo Peak in April, and Mount Tai next door, which is refreshing in June.

There are too many popular God comedies in short videos. Due to the tonality of the content of platforms such as Tik Tok, the styles of these god comedies are generally divided into three categories: the first category is spoiled and lovely, such as "Buddhist girls"; The second category is youth love songs, such as "paper short love"; The third category belongs to electronic dance music, such as "How can I look so good".

Even the popular songs in variety shows will never become divine comedy without the amplification and boost of short video platforms, such as "Wolf Disco" mentioned at the beginning of the article.

Some discoveries about the network divine comedy

The history of the Internet Divine Comedy has been nearly 20 years, and various changes have taken place in the process of the times.

1, more young people fall in love with the divine comedy.

The audience of Divine Comedy is expanding step by step, from the earliest white-collar workers to urban men and women in first-and second-tier cities, to middle-aged and elderly square dance aunts, and now it has expanded to young people who love short videos.

It is not difficult to find that a considerable part of young people's entertainment culture now comes from short video platforms such as Tik Tok, and music aesthetics are also being shaped by short videos. The pop music preference of the post-90s group is concentrated in Hong Kong and Taiwan star groups represented by Jay Chou, but now young people's interest in music is moving closer to Divine Comedy.

Divine comedy and pop music are competing with each other.

Although the audiences of online divine comedy and "regular" pop music may be different, they are actually competing for the same music list, which means that this is a battle for attention.

From the above simple combing of Divine Comedy, we can generally find that Divine Comedy and "regular" pop music are also in a state of one after another. The rise of pop music in Hong Kong and Taiwan at the beginning of the Millennium, and the rise of variety pop music in previous years are all relatively low periods of the network divine comedy.

3. Divine Comedy is good at high frequency and low frequency.

In addition to the characteristics of the song itself, the popularity of Divine Comedy is often due to taking the lead in seizing high-frequency scenes, and in these high-frequency scenes, Divine Comedy is often not fully played, only the chorus part needs to be exposed.

In the early years, Divine Comedy occupied the high-frequency transmission scene of mobile phone ringtones, and later occupied the square dance sound every night in your community. Today, it caught a short video that people can't stop. Through the intensive exposure of high-frequency scenes, the Matthew effect of The Divine Comedy has been strengthened, and the Divine Comedy has been continuously known by more people.

4. The Divine Comedy itself is getting shorter and shorter, and more and more ghostly.

It is not difficult to find that the length of the online divine comedy itself is getting shorter and shorter, because for the divine comedy, the part other than the chorus may not be very important. The few seconds of the chorus are always the most unforgettable. Nowadays, many God comedies grown on short video platforms are only 1-2 minutes long.

The content of Divine Comedy is also becoming ghostly, with high-intensity repetition of keywords and key melodies, which conforms to the content characteristics of short videos and makes people want to stop. In fact, it's not just the divine comedy, but the online dance is getting shorter and worse.

What exactly is the network divine comedy?

Naturally, the divine comedy is indispensable to the melody brainwashed by the devil, but there are other things that can help the divine comedy spread further.

1, popular theme

Even if the songs with the theme of little love can become popular in Tik Tok, they are unlikely to become national online divine comedy, and most of them are just a flash in the pan. The key point is that this urban emotional theme is difficult to impress the hearts of the square dance aunts, who are the propagandists of divine comedy in every household.

What aunts like is positive energy and Chinese style. If we can assist the popular hero northwest singing method, the effect will be better. Even if you want to shoot graceful wind, you can refer to Phoenix Legend's Moonlight on the Lotus Pond.

2. Situational chorus lyrics

Most of the chorus lyrics of Divine Comedy contain such key words as "I", "You" and "We", which are convenient for substitution and interaction during performance, such as "I am your little apple", "I draw a dragon with my left hand", "We are different", "Why am I so beautiful" and "I am drunk alone" and so on. But the logic of the lyrics is not important at all, as long as it sounds right.

3, it is best to shout directly

Don't show off your skills too much. It is better for ordinary people to shout out the chorus directly. Divine comedy that is too difficult to test singing skills will not last long, such as "uneasy", "ear seeds" and "Opera 2", as well as Rollin Wang series and Rainbow Choir series. Divine Comedy means that people who have no singing skills need to sing two chorus lines, which can improve the singing degree of the song.

4. Take advantage of a wave.

Divine comedy created directly from ready-made materials often saves users' educational costs and has a relatively long circulation time. For example, ghost animal Lei Jun's "Are you OK? Zhao Benshan's "The King of Poetry Reading" and "I'm Drunk Alone" are directly adapted from ready-made music. When you cover an unpopular song on a short video platform such as Tik Tok, you can also directly turn it into a divine comedy without any effort to create lyrics, such as "Electric Shock" (Magic Array of Love).

5, can be matched with dance

As mentioned above, songs need to be accompanied by dance to attract the imitation of short video platforms, and they can also show their skills in square dance. The most economical and effective way is that the chorus part can be directly adapted from the current mainstream short video dance (refer to "Buy a Street Dance") without hard choreography.

label

Divine comedy is the product of grassroots network culture, and it also reflects certain public needs. Now some Divine Comedy creators have begun to create Divine Comedy in the form of big data, but the most worrying thing is not the popularity or popularity of Divine Comedy itself, but the audience of online Divine Comedy is getting younger because of the rise of short videos.

Under the embarrassment that there are not many popular works by traffic stars, young people unconsciously fall in love with the online divine comedy.

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