1.？ Definition of label system
User tag is the core factor to fill the user portrait, and it is to analyze and refine the behavior data generated by users in the platform and generate adjectives with different characteristics. In the process of interaction between users and enterprises, various behavior data will be left actively or passively, and enterprises can grab and summarize these data into tag words, thus forming tags that describe users' characteristics.
2.？ Application of Label System
Label system is mainly used in the following scenarios:
1, user characteristics insight
User portrait is an important tool to help employees understand users, which can help business personnel quickly obtain user information, establish cognition, discover user characteristics and gain business inspiration.
2. Accurate push of content
Taking the operation of customers' circle of friends as an example, operators can specify that tag users are visible, so that messages can arrive accurately and directional push of friends can be realized.
Do some welfare activities for customers' circle of friends and WeChat group regularly, and invite users of a certain label to participate, so as to improve the operation efficiency of the community and improve the marketing accuracy.
If it is a fixed copy &; Marketing push can be automated, such as membership expiration reminder, silent early warning reminder, lost recall and so on.
3. Data analysis
We can do many dimensional analysis through labels.
For example, the gender dimension is used for analysis and statistics, and the industry is used for analysis and statistics. If the user's first source is used as a tag, the user's channel information can also be understood. User tags (user attributes) can be used as subdivision dimensions to support multi-perspective data display.
4. Other functional applications
In addition to the above scenarios, user tags can also be the basis of other functions, such as friend splitting function, smart form function and so on. Automated business systems can make more effective use of these user tags, thus exerting greater power.
Second, the scene tag type
1.？ Static labels and dynamic labels
According to the validity of data, tags can be divided into static attribute tags and dynamic attribute tags.
Static label: data voluntarily provided by users: refers to basic information that users can't change, mostly fixed data of users, such as name, gender, age, height, weight, occupation, region, equipment information, source channel, etc. Static tags are mainly used to understand the basic needs of users.
Dynamic label: it has a validity period and needs to be updated regularly to ensure the effectiveness of the label. For example, the purchasing power of users and the activity of users.
Third, suggestions for label formulation