Grasp big things and small things with one hand.
During 1999, Wang Jinlin visited the Korean TV shopping channel and found that the annual turnover of the shopping channel reached NT$ 8 billion, so he raised RMB 500 million to set up "Dongsen Tesco". After Taiwan Province's opening up, it introduced some mechanisms, such as shopping experts, live broadcast and disgruntled return to the government, to open the blue ocean market for TV shopping in Taiwan. However, due to Wang's manipulation of the group's financial leverage, the financial situation of Jinji Mama, a shopping platform, took a turn for the worse. In addition, he was detained in connection with the "Dongsen Tunneling Case" and was anxious to dispose of his assets. In March 2008, Singapore Huiya Fund Group finalized the acquisition with 9 billion yuan, and completed the transaction in August. Subsequently, Liang Mary, the wife of Liang, president of Huiya Fund, took over as chairman.
After taking over Zuo Dong, Liang Mali began to rectify trivial matters. The characters on the cover of the magazine have no aesthetic feeling, remake them! The color of enterprise standard words is weird, reprint! The office and studio have no aesthetic feeling, so they spent 80 million yuan to redecorate the exterior and interior of the building, and added a coffee shop to give employees a rest place. "The biggest challenge of running this company is to deal with chores, and every detail and every department has to be taken care of, which took me a lot of time." She said, "I think mismanagement and the wrong direction of goods are the biggest problems." During this period, Mary Liang worked an average of 16 hours a day, so she had to consider everything herself. He often wakes up in the bathtub and says, "I want to advance and retreat with the company!" "
A great leap forward in time-adjusted net profit
Mary Liang personally attended the weekly commodity review meeting, and invited the general managers of finance department, media department and commodity department to attend the commodity review as nonvoting delegates. At the meeting, Mary Liang, who has always been talking and laughing, kept a straight face: "How can this pair of jeans be sold separately? Tell them to make a small coat as a suit and sell it together. " "The material of this coat is not good. If you want to sell, the price will drop to 1270 yuan. "
Liang Mali calculated that the shopping channel can only survive if it has a profit of 1. 200 yuan within1minute, and asked the manufacturers to provide more profits and greatly reduce 3C and motorcycles. These products have high turnover and low gross profit. "It is very important to put the reasonable things at the reasonable time. I adjust the proportion and time of goods with gross profit of 20%, and put jewelry, cosmetics and fine products with gross profit of more than 40% in prime time. " Mary Liang took the pearl ornaments in February as an example: "We sold this pearl for 40 million in two and a half days."
Asked manufacturers to give up profit margins, Mary Liang also released the sweetness, shortening the six-month ticket period to three months, and manufacturers no longer need to rely on ticket stickers to cash out.
The after-tax net profit of Dongsen Tesco in 2007 was 800 million yuan, and the net profit of Liang Mali after taking over for half a year was 654.38+06 billion yuan, and the gross profit margin of product sales increased from 40% to 60%.
Zhou Zhou layoffs great fitness company.
Although the company made money, Mary Liang laid off 300 people in August, and then laid off people one after another, with no fixed number. The scale of the company has been reduced from 2000 to 1500. Every Friday is the publication date of the layoff list, and it is also the most difficult probation period for employees.
Liang Mali said: "Layoffs will enable us to organize information transmission faster and eliminate redundant personnel and recovery personnel. After I came, I found that many employees were not working in Dongsen Tesco, but their wages were hanging here. I had to ask these people to leave. "
However, the former employee retorted: "The way she treats her subordinates and the criteria for layoffs are unpredictable. Every Friday, everyone doesn't know if they will be fired. I think leaving is a relief. " A retired vice president even said indignantly: "The reason why she (Mary Liang) asked me to go is that the color of the business card is wrong, but the color of the business card is the color stipulated by the enterprise, and the designer still found it. How can you blame me? I think this is an excuse. " The laid-off employees include lover Wang and former general manager Song. When Liang Mali took office, he showed his kindness to Song: "From then on, we are tied to a rope, and no one can abandon anyone." But in the end, Song was transferred to the logistics unit, and Song resigned and left. In this regard, Mary Liang sighed: "If she is competent enough, how can the company be like this? In order to worry about her face, I also asked her to keep her job title and salary, and let her go to the logistics unit to specialize in single business. "
At the ninth anniversary party of Dongsen Tesco, Mary Liang stood on the stage of the Grand Ballroom of Yuanshan Hotel in a shiny evening dress and said to Wang, "Gary, I wish you a new peak in your career." The king of the audience corners of the mouth micro, picked up the glass. Without waiting for Wang to return the gift, Mary Liang immediately announced that the turnover in 2008 would reach 30 billion yuan (the same below), and employees could get up to 4 months' salary as the year-end bonus. Amid cheers, Mary Liang sang "Grateful Heart" to the employees under the stage.
Under the leadership of Mary Liang, the performance of Dongsen Shopping Company has risen sharply. One in every four residents is a customer of Dongsen Shopping. In 2009, it achieved 30 billion marketing success and became the largest TV shopping platform in Taiwan Province Province.