Under the background that the retail format of large supermarkets tends to be saturated and e-commerce impacts the whole traditional retail system, the flexible small and medium-sized format of community supermarkets has become the focus of the layout of major retail giants in recent years. Industry experts believe that community supermarkets have certain comparative advantages over large supermarkets and small convenience stores, and community supermarkets will be an important direction for the transformation of large supermarkets in the future.
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Reasons for Shang Chao's Transformation into a Community Supermarket
(1) With the continuous acceleration of urbanization in China, the scale of cities at all levels is constantly expanding, the form of urban communities is constantly developing and maturing, the commercial demand has not been fully released, and there is still considerable open space in the future.
(2) Community supermarkets can also be used as a powerful weapon for the retail industry to deal with the impact of e-commerce. Compared with e-commerce, community supermarkets can be closer to consumer groups and provide them with a "tailor-made" consumer experience.
(3) The successful attempts of pioneers also brought demonstration effect to the development of community supermarkets later. In the layout of community supermarkets, Baijia Supermarket is in the forefront. It has been trying to be a community supermarket since three years ago. The new stores laid out in the last three years are basically community stores, with large and small scales and coarse and fine categories. Baijia's achievements in this respect have been widely recognized by the industry.
Baidu Encyclopedia-China Shang Chao
People's Network-Large Supermarket Lose Weight Transformation Community