First, effectiveness.

To let users know that your product is effective, it is necessary to explain the reasons for its effectiveness. You can explain it directly in the copy. For example, a skin care product can be said to contain hydrating ingredients such as aloe vera and hyaluronic acid, so it is effective; A health product contains vitamins of calcium, iron, zinc and selenium, so it is very helpful for the growth of teenagers. You can also explain it from the side, for example, what is the feedback after someone uses your skin care products, and someone is tall and healthy after using your health care products.

Second, security.

In addition to safety, users will also consider whether it is safe when choosing products. So how do you show that your product is safe in the copy? Milk brands will prove their safety by declaring that they have passed international standards such as the European Union and Japan, food will prove its safety through the origin of raw materials and clean running water workshops, and household care products will prove its safety through doctors' certificates. In addition, there is a panacea for inviting authoritative people to speak, such as influential actors, stars and other public figures.

Third, cost performance.

Many users will also consider whether it is worth buying when buying a product or service. At this time, you should dispel this concern in the copy. For example, selling thermos cups, the copy of thermos cups can be compared with other brands in terms of heat preservation time, weight, portability, price and after-sales service.

Finally, to sum up, by writing the marketing copy of the product, from what aspects can the user's concerns be eliminated? First, explain the valid reasons. Second, provide authoritative proof and invite influential public figures to speak for it. Thirdly, compared with other similar products, specific index parameters are given.