Live broadcast with goods means that the entertainment live broadcast industry is constantly changing while carrying goods. The reason for the live broadcast with goods is the rise of e-commerce, which has caused some people in the entertainment circle to follow up and evolve.

On March 5th, 20021KLOC-0, the General Administration of Market Supervision formulated and promulgated the Measures for the Supervision and Administration of Online Trading, which stipulated that live broadcast service providers should keep the live video of online trading activities for at least three years from the end of live broadcast. _ On the same day, the Measures for the Supervision and Administration of Online Transactions was officially released at the 31"315" party of the Central Radio and Television Station. Article 20 of the Administrative Measures stipulates that if online trading operators conduct online trading activities through social networks, webcasts and other online services, they shall display the goods or services, their actual business entities, after-sales services and other information in a prominent way, or link the signs of the above information.