The difference between skincare bloggers and beauty bloggers is 1. The information channel is not smooth. At present, beauty bloggers can be seen everywhere on major platforms, but there is relatively little online interaction between skin care experts and dermatologists, so they need to go to hospitals or research institutes. People can't get in touch with professionals and get professional information conveniently and quickly.
2. Opinion leaders have different influences. Opinion leaders are information intermediaries in mass communication and activists in interpersonal communication. They often provide information, opinions, suggestions and exert influence on others, the most representative of which are stars and online celebrities.
3. Different ways of speaking, beauty bloggers are more entertaining and interesting, inserting small paragraphs from time to time, and the language is vivid and grounded, while skin care experts are more serious and objective. In terms of product introduction, beauty bloggers pay attention to product appearance, direct effect and user experience, while skin care experts are more inclined to introduce product ingredients and efficacy. To sum up, beauty bloggers are like your best friends for many years, and skin care experts are like chemistry teachers.