Great God: Did you notice your copy of the release?
As a new industry, short video far exceeds other traditional industries, and no matter what it does, as long as it has products, it can be promoted and realized on the new media platform.
However, if you want to make a number bigger, you must first know how to operate it, otherwise you can only make it bigger by luck.
At this time, you may ask, will Tik Tok's online celebrities run it?
I can tell you that online celebrities may not know how to operate, but behind every online celebrity, there is an operation team promoting their artists and their accounts.
Then, how can ordinary people write a good copy without such conditions? First of all, we must understand what copywriting is ~
0 1.
What is the copy?
Simply put, short video copy is the text that appears below the video, generally between 15-20 words, occupying 1-2 lines, with a maximum of 55 words.
It is equivalent to the "facade" of the whole video. You see, there are some very popular videos, and the copywriting is very casual, but they all capture the "humanity".
Below, I will take you to know a few small "routines" for short video publishing copywriting. Let's take a look together ~
?
02.
How to write Tik Tok's copy?
Cause * * * sound:
Universal template: personality+state+emotional catharsis.
Arousing * * * is to make readers feel that "what you say is particularly right, what you say is particularly good" and make users feel that you have spoken your mind.
? For example, "Don't be silly, time can't completely change a person".
It is very likely to cause people who are in love or have broken up, and some users are paying but can't get each other's feelings.
Arouse curiosity:
Universal template: describe events \ opinions+leave suspense.
Arousing curiosity in the copy usually leaves suspense, making users want to know what will happen, what the answer is, and what the ending is.
? For example, a woman should be gentle, but only if. .......
If the rest is omitted, users will want to know what this premise is.
Cause interaction:
Universal template: topic+(scenario)+question.
You can use specific questions to make users naturally want to leave their own answers.
? For example, at what moment did you have to ask her not to marry?
Will guide others @ their other half.
Show encouragement:
Universal template: you should believe+your own point of view.
Because people's life is very stressful now, no matter in love or in the workplace, everyone has the idea of retreating. At this time, you need to instill chicken soup in them and encourage them, so as to increase the exposure ~
? For example, you must believe that there will be colorful auspicious clouds after the storm.
Dry goods export:
Universal template: situation+how+event.
Now, there are still many people who love learning. At this time, you just need to share this copy with him and tell the user directly, which will teach you how to get the information he wants, but it should be simple and clear ~
For example: PPT0 basic operation, Xiaobai can also learn.
In fact, it is a skill that professionals need very much, and the praise is also scary ~
Combining hot spots:
Universal template: hot topic+innovative angle.
To write this kind of copy, you should be very clear about the current hot spots, and write the copy with video ~
? For example: Tanabata frog, lonely lonely.
Bringing a topic can be a fire.
03.
You can't touch the copywriting minefield!
Illegal words and conventional words:
Before the video is released, look at the illegal words on the platform, and try to avoid uncommon words, network words, abbreviations, etc. when writing a copy.
Copy is too long:
Too long copy will lead to lack of focus and fatigue of readers' perception. The user stays in a video for only 3 seconds. If it is too long, users don't want to read it, as long as they can understand the line 1-2.
Being able to write a copy is half the battle. A short video copy is equivalent to the title of an article, which attracts people's attention.