We are all familiar with the earliest brainwashing advertisement, which was the childhood of countless people-"melatonin".
The most famous "melatonin" health care product for the elderly is not how good this product is, but its advertisement on TV-"If you don't accept gifts this holiday, you will receive melatonin". This sentence was adapted into a song by melatonin company, which is a simple song, and successfully made the broad masses of the people remember this company and its product "melatonin".
The source of the dominant elements of advertising culture refers to the source of information release, namely advertisers, social organizations or individuals who want to release advertising information, mainly companies and enterprises in modern economic society. The information in dominant elements refers to the information about goods, services, ideas or public relations that advertisers want to publicize to consumers.
The media in the dominant factor refers to the carrier that records and saves advertising information and then copies it. Media and advertising information are inseparable. Without media, advertising information would not exist, and there would be no dissemination and dissemination of advertising information. The channel in the leading factor refers to the way and channel of information transmission. For different advertising information, you can choose different advertising media.
If the advertising information is text, you can choose print media; If the advertising information is audio-visual, we should choose electronic media and so on. The audience in the leading factor refers to the recipients and users of advertising information, that is, the specific advertising objects. Feedback in the dominant elements refers to the reaction of the advertising object after accepting the advertising information.
In the process of communication, this is a kind of information reflux. Advertising communicators can test the effect of advertising according to feedback, and adjust and improve their advertising activities according to feedback information.