The marketing of network celebrities is different from the traditional marketing methods. There are three reasons why the marketing of online celebrities can be successful: 1: paying attention to social phenomena and grasping people's psychological needs. 2. No marketing trace, guarantee the authenticity. 3. Derived video promotion has become a phenomenal event.

What does the anchor operation do?

1: Participate in the live broadcast planning and implementation, communicate and coordinate with other departments to ensure that the live broadcast performance is completed as expected.

2. Participate in platform live broadcast project operation, activity planning, product planning, follow-up of traffic and conversion data indicators, and resumption of activities.

3. Analyze the background data, refine and summarize, tap new performance growth points, and improve on-site performance.

4. Packaging, planning anchors, increasing fans, maintaining fans, and finally achieving sales promotion.

5. Other tasks assigned by superiors.

Bloggers refer to people who write blogs. Blogs have two meanings: one is the place where blogs are published, and the other is the nature of blogs, that is, online publishing, which can also be said to be "non-paper publishing". Judging from the difference with websites, blogs can only be regarded as a kind of web pages, that is, a fixed website dedicated to this major or profession.

The word comes from blog, which is difficult to distinguish from people's misunderstanding of blog at first.

Job requirements:

1: Love live broadcast and be familiar with live broadcast apps such as Tik Tok.

2. Familiar with the rules, gameplay and anchor ranking method of platform live broadcast. Have online celebrity resources of platforms and institutions, understand data analysis, and be able to complete event planners independently is preferred.

3. Chinese medicine and medical related majors are preferred.

4: Experience in live broadcast operation or related experience is preferred.