As we all know, audi ag is one of the largest automobile groups in the world, with the brand 1 1, which is familiar to Volkswagen, Skoda and Audi, and has joint ventures in China. Lamborghini, Porsche, Bentley and Bugatti have all heard of it. After all, everyone dreams of owning one. The rest are rarely heard of, such as Ducati, Scania, SEAT, and Manzhong Truck.
Among them, the Italian super sports car brand Lamborghini was acquired by Audi on 1998. In addition, Italian motorcycle manufacturers with numerous championship rings and championship trophies were also included by Audi in 20 12. Audi directly dominates the development of these two automobile brands. Of course, the Volkswagen Group has great command. Bugatti 1998 entered the Volkswagen Group.
Although the sales scale of Volkswagen Group has surpassed Toyota for many years in a row, ranking first in the world, its profit is far less than that of Toyota with only six sub-brands. The main reason is that many brands under Volkswagen have suffered serious losses and poor product profitability. Under the global strategy, only a few brands such as Volkswagen, Audi and Porsche have achieved profitability. On the other hand, it is inefficient and the cost is too high. By the end of 20 19, Audi ag had 67 1205 employees, much higher than Toyota's 359,542 employees in the same period.
Among the numerous sub-brands of Volkswagen Group, Ducati is the only two-wheeled vehicle business, and Bugatti and Lamborghini, two ultra-luxury brands, are the smallest compared with Porsche, Audi and Bentley. More importantly, they have no strong synergy with the mainstream brands of R&D and production groups, so it is difficult to share the cost.
In addition to pursuing economies of scale and financing, the increasingly stringent emission regulations have also forced Volkswagen Group to try its best to reduce carbon emissions, spend a lot of money to develop low-emission vehicles, and accelerate the pace of electrification. EU lawmakers proposed to cut carbon dioxide emissions by 50% by 2030, which will make Volkswagen Group face short-term investment restrictions.
Volkswagen Group is in the stage of transition to electrification. If these marginal brands want to keep up with the trend, they must also transform. However, it is not cost-effective to invest huge sums of money to develop their own electric platform, and it is necessary to re-examine the future of these niche brands in the group. At last year's Frankfurt Motor Show, CEO Diss stressed to the media that the Volkswagen Group no longer needs so many brands, and we can increase profits by deeply cultivating existing brands.
Recently, foreign media reported that? Diss, the current CEO of Volkswagen Group, aims to more than double the market value of the group from 80 billion euros to 200 billion euros (about 235 billion US dollars). This evaluation may lead to other choices for its high-performance brands such as Lamborghini, Bugatti and Ducati, such as technical cooperation, reorganization and even listing or sale.
Spinning off non-core business will help to cut costs. It is estimated that by 2023, Volkswagen Group will save 5.9 billion euros and its operating profit margin will increase to 6%. The luxury brand Bugatti will be sold to the Croatian electric supercar company Rimac (Porsche is also one of its shareholders, with a shareholding ratio of Rimac 15.5%), and the plan will be completed by the end of this year. The aim is to increase its stake in Rimac to 49%, and it will become the main shareholder of Rimac.
The company's most famous all-electric supercar Concept_One once set a new world record for the acceleration of 100 kilometers of electric supercar, and the new car Concept_Two released on 20 18 raised this record to 1.85 seconds, which left Tesla, Lucid and other electric vehicle brands behind.
According to foreign media reports, not only Bugatti, Lamborghini, Seat, Bentley and Ducati may all be in the sale evaluation plan in the future. Of course, it remains to be seen whether the public can "slim down" after CEO Diss takes office. However, judging from the current development trend of Volkswagen, Volkswagen needs the courage of such a strong man to break his wrist, and its profitability is expected to surpass Toyota. Otherwise, the single-use sales model is in opposition to Toyota, and Volkswagen still needs a long way to go. What do you think of this? Welcome to leave a message for discussion.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.