Tea π is pronounced as: tea pai, π is a Greek letter, which often refers to pi in mathematics. Tea π is a new kind of tea in Nongfu Spring and the name of a new type of fruity tea beverage. Its meaning is unclear. Some people say that π refers to pi in mathematics, which stands for infinite non-circulation, that is, innovation will never be repeated, indicating Nongfu Spring's innovative will in tea products.

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In the early spring of 2006, Yangshengtang took the lead in launching the first shot in the tea beverage market and launched a series of Nongfu Spring drinks with high profile. China has a long history of tea culture, which is a symbol of young people and has a young people's culture. Nongfu Spring Tea π has launched a brand-new spokesperson for the third time since its launch.

In 20 16, Nongfu Spring launched π tea products, invited Korean popular idol Tian BigBang to sign and endorse, and sold 1 100 million yuan in less than one year.

The product positioning of tea π is relatively clear, mainly aimed at the young consumer groups after 90 s and 90 s. Tea π chose bigbang and Lai Kuanlin as spokespersons for tea π because of their great influence among young people and their youthful and energetic attitude and culture. Nongfu Spring's advertising slogan for tea π this time is "sing what you love in your heart and sing your own school".

Nongfu Spring official website-Introduction of Tea π