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The history of jeans shows the origin of aesthetics.
The first stage: overalls period (1870- 1925)

Jeans, formerly known as overalls, are made of tough and durable fabrics with rough twill weave. They are waist-high work clothes for gold miners and "blue-collar" workers on the production line. Early jeans were not mixed with trousers, but hung on the shoulders with belts. The original tools were made of brown canvas. At that time, brown canvas was mainly used to make tents. In order to distinguish it from the color of the tent and to be practical and beautiful, the overalls are made of indigo denim. At that time, work clothes were mainly worn by gold miners at work. Workers often put heavy gold in their pockets for the convenience of work, and the firmness of work clothes meets this demand.

1873, Jacques and Li Wei invented the "rivet" together, and the work clothes nailed with the "rivet" made of copper were durable, which met the functional requirements of workers for denim clothing. Work pants with "rivets" mark the birth of the first pair of jeans in the real sense. Designer Levi Strauss named the jeans after denim fabric 50 1. Now, 50 1 has evolved into a classic of denim clothing development for more than 50 years. Later generations called Levi's, the founder of Levi's Company, the father of American jeans.

The second stage: the period of casual wear (1926- 1950)

The birth of 50 1 promoted the development of jeans. However, due to the heavy fabric of denim clothing, it is inconvenient to put on and take off. 1926, LEE introduced the first jeans with zipper and designed a comfortable U-shaped crotch. This kind of "tailor-made" jeans has basically lost the role of work clothes, but it is still practical. At this time, some trends of casual wear began to appear.

1936, LEE gave birth to the brand of pure color natural jeans and leather with collection value. In the same year, Levi's pioneered the red flag on the back pocket, which was the earliest brand badge. 1938, Levi's introduced casual jeans specially designed for women in history.

The third stage: the formation period of cowboy clothing style (195 1-)

In 1950s, with the constant changes of world politics, economy and culture after World War II, cowboy clothing became popular all over the world. Due to the widespread wearing of young people, cowboy clothing has released a strong youthful vitality. In order to meet the demand of fashion, Levi's cut the trouser legs into slim styles and put into production the first batch of 50 1 jeans with zippers.

In the 1980s, the low-waist, reverse-folded, bucket-shaped, tattered "beggar's clothes" style and the classic five-bag style with red pants and copper buttons instead of zippers began to appear, and the design style of denim clothes began to be diversified and artistic. Great changes have taken place in the fabric, color, style and decorative techniques of cowboy clothing, and it has begun to enter the period of playing with flowers. Beads, sequins, silks and satins, fur, shells, feathers and other materials, printing, tie-dyeing, washing, splashing ink, washing sand, hemming, streaking, tearing, collage, splicing, mixing and cutting and other design techniques, a variety of styles are sharp, wild, cold, decadent and enthusiastic, luxurious and elegant.