The college actively promotes the "multi-directional, whole-process" talent training model, establishes long-term supply and demand relationship between internship and employment with more than 200 enterprises inside and outside the province, and signs agreements on student internship or order training to enable students to achieve full employment. In the past three years, the employment rate of college graduates has been above 92%, showing the characteristics of "high employment rate, high satisfaction rate and high counterpart rate".
tourism management
Main courses: introduction to tourism, tourism psychology, tour guide practice, physical training, tourism etiquette, communication skills, basic knowledge of national tour guides, tourism policies and regulations, travel agency management practice, tourism planning practice, tourism marketing, tourism e-commerce, tourism public-private relations, introduction to hotel management, exhibition planning and management, tourism service English, explanation of Hainan scenic spots, Hainan tourism English, practical copy of tourism management, etc.
Employment orientation: Graduates can engage in service reception, secretarial work, public relations marketing, development and management in international travel agencies, convention and exhibition centers, tourist attractions (spots), golf courses and tourism-related departments. You can also face high-star hotels and international cruise ships, and engage in first-line reception services and grassroots management in the front office, housekeeping department, catering department, recreation department, public relations sales department, human resources department, hotel property department, business center and other departments.
hotel management
Main courses: introduction to tourism, introduction to hotel management, hotel public relations, wine knowledge, hotel lobby and guest rooms, hotel English, hotel information system and management, hotel marketing practice, hotel human resource management and lobby service training, room service training, catering service training, body and etiquette training, etc.
Employment orientation: I can be engaged in management and service technical positions such as modern hotel lobby, guest room, catering, business center, first-line middle management of recreation, deputy lobby manager, customer relationship director, marketing representative, tourism administrative agency, tourist hotel, etc.
Golf service and management
Main courses: introduction to golf, golf rules, golf caddy management, golf skills, golf club management, golf competition organization and management, golf English, golf lawn management, etc.
Employment orientation: Graduates mainly face the positions of caddy service and management in golf clubs, golf supplies marketing, golf tournament organization and management, golf course patrol, golf referee, golf coach and golf tour guide.
overseas travel
Main courses: foreign etiquette, foreign affairs management practice, tour guide (foreign affairs) practice, travel agency management and practice, service and management of tourist attractions (spots), tourism laws and regulations, foreign language reception English, foreign language simulated tour guide, intensive reading of tourism English, tourism psychology, tourism e-commerce, foreign affairs official document writing, introduction to foreign hotel management, tourism introduction, tourism marketing, Chinese and foreign tourism culture, Putonghua and foreign language training, and foreign affairs reception.
Employment orientation: I can work in international travel agencies and local travel agencies (travel companies), star-rated hotels, government tourism administrative agencies, education departments, etc. Engaged in service management, teaching and training of foreign leaders, foreign affairs reception, tour guide, public relations management, office clerk, tourist attractions (spots) and so on.
International business (foreign economic and trade direction)
Main courses: international trade, international finance, international commercial law, international trade geography, international trade practice, foreign trade correspondence, oral business English, intensive reading of business English, documentary English, foreign trade documentary practice, customs declaration practice, cargo transportation and insurance, marketing, e-commerce and so on.
Employment direction: import and export business personnel and clerks of various professional foreign trade companies and enterprises and institutions with import and export rights; International and domestic marketers; Managers of foreign trade departments of the government and foreign trade enterprises; Management and operation positions of various circulation enterprises.
Customs declaration and international freight
Main courses: international trade, international finance, international commercial law, international trade geography, international trade practice, foreign trade correspondence, document English, oral business English, cargo transportation and insurance, HS commodity classification, foreign trade document practice, customs declaration practice, freight forwarding practice, introduction to e-commerce, etc.
Employment orientation: business personnel of international freight companies; Import and export customs declaration personnel (those who have obtained the qualification of customs declaration); Business personnel of foreign trade companies and production enterprises with import and export rights; Management and operation positions of various circulation enterprises.
Marketing and planning
(Market direction)
Main courses: economic principles, accounting principles, marketing, international marketing, consumer behavior, product management, promotion skills, advertising and promotion, distribution management, introduction to e-commerce, network marketing, money and banking, public relations, statistical principles, economic law, consumer behavior, market research and prediction, logistics management, international trade practice, etc.
Employment orientation: I can engage in specialized work such as manufacturing enterprises, service industry, banking and insurance; Commodity marketing of modern shopping malls, supermarkets, chain stores, franchise stores and other organizations; Marketing, secretarial, public relations, foreign trade and market management of various enterprises; Commodity promotion of industrial and commercial enterprises; Market research and marketing planning; Sales agency work of various commodities, etc.
Chain management
Main courses: economic principles, accounting principles, marketing, introduction to retail, consumer psychology, wholesale basics, sales skills, advertising and promotion, distribution and channel management, introduction to e-commerce, product management, retail strategic management, retail service management, chain operation, statistical principles, retail market survey and forecast, logistics management, store operation management, etc.
Employment orientation: I can engage in commodity marketing in modern shopping malls, supermarkets, chain stores, franchise stores and other organizations; Senior sales representative of all kinds of domestic and foreign trade commodity marketing; Commodity promotion of industrial and commercial enterprises; Market research and marketing planning; Sales agency work of various commodities, etc.
logistics management
Main courses: introduction to logistics management, purchasing theory and accessories, warehousing and distribution management, supply chain management, cargo transportation and packaging, logistics information management, marketing, international trade theory and practice, operational research, logistics economic geography, financial management, introduction to e-commerce, commodity science, etc.
Employment orientation: business agents of industrial and commercial enterprise logistics centers and third-party logistics companies, logistics comprehensive business planning and management personnel, etc. The work of logistics nodes such as supermarkets; Comprehensive logistics information system application operation and management personnel; Commercial procurement personnel; Front-line management personnel of distribution center; Logistics integrated business planning and management personnel.
Accounting (foreign direction)
Main courses: basic accounting, financial accounting, foreign trade accounting, international trade theory and practice, economic law, statistical principles, tax law, international settlement, cost accounting, financial management, etc.
Employment orientation: I can work in accounting, auditing and financial management in foreign-funded enterprises, foreign trade companies, production enterprises with import and export rights and other enterprises and institutions.
Accounting (accounting and statistical accounting direction)
Main courses: basic accounting, financial accounting, cost accounting, financial management, computerized accounting, statistical principles, statistical prediction and decision-making, economic analysis software, etc.
Employment orientation: I can engage in accounting and statistical accounting, market research and marketing planning, financial analysis and other related work in various enterprises and institutions.
accounting computerization
Main courses: basic accounting, financial accounting, cost accounting, financial management, office software, auditing principles, computerized accounting, network technology, etc.
Employment orientation: I can engage in computerized accounting such as financial management, cashier, bookkeeping and cost accounting in various enterprises and institutions, and engage in computer operation, maintenance and information processing in various enterprises and institutions.
Investment and financial management (direction of international financial practice)
Main courses: monetary banking, introduction to international finance, import and export credit practice, foreign exchange bank accounting, international trade, international investment, e-commerce, etc.
Employment direction: I can engage in international finance or international trade business in banks and non-bank financial institutions, foreign trade companies, production enterprises with import and export rights and other enterprises and institutions.
Investment and financial management (practical direction of finance and insurance)
Main courses: currency and banking, insurance principles, bank credit practice and management, insurance practice, personal and property insurance, securities investment, insurance marketing skills, consumer psychology, etc.
Employment orientation: I can engage in financial and insurance business and management of non-bank financial institutions such as banks, trust asset management companies and insurance companies.
Investment and financial management (securities investment and futures direction)
Main courses: investment, securities investment practice, financial securities laws and regulations, technical analysis of securities investment, financial accounting, application of securities investment information system, brokerage practice, asset evaluation, etc.
Employment orientation: I can engage in securities and futures investment and management of banks, securities companies, fund management companies and futures brokerage companies, as well as foreign investment and securities management of joint-stock companies, securities supervision departments and other enterprises and institutions.
Audit practice (direction of certified public accountants)
Main courses: basic accounting, financial accounting, financial cost management, audit principle, enterprise financial audit, tax law, economic benefit audit, accounting computerization, asset evaluation, etc.
Employment orientation: I can engage in auditing, accounting and financial management in accounting firms, tax agencies and other audit institutions, enterprises and institutions, and government departments.
Taxation (direction of certified tax accountant)
Main courses: finance, introduction to taxation, tax management, tax planning, tax agency, tax-related laws, accounting basis, financial accounting, cost accounting, financial management, tax inspection, tax simulation experiment, corporate tax practice, etc.
Employment orientation: I can engage in tax planning, tax agency, tax consultation, tax consultant, accounting business handling and auditing, financial activity prediction, analysis and decision-making in tax agencies, accounting firms, enterprises and institutions.
Computer information management
Since the second year of this major, students choose "software design" or "enterprise management" as their major according to their own characteristics.
Main courses: C language programming, database principle and application, computer network technology, web page making, image processing, VB programming, information system design, office software, multimedia technology, computer assembly and maintenance, professional English, economic principles, accounting knowledge, ERP principle and practice, e-commerce practice, human resource management, information retrieval, etc.
Employment direction: information processing technical work in enterprises and institutions, programmer, computer maintenance and computer room administrator, website production and maintenance personnel, database technician, computer information and network security personnel; Administrative office clerk, network editor, ERP operator, project development manager, file information administrator, librarian and other positions.
E-commerce/e-commerce
The teaching of this major begins from the second grade, and students choose "marketing management" or "website technology" as their own characteristics.
Main courses: introduction to e-commerce, marketing, network marketing, electronic transaction, logistics and distribution, office software, computer network technology, web page making, graphics and images, e-commerce website construction, database application, professional English, business application, economic principles, international trade practice, customer relationship management, sales promotion and negotiation, chain operation, etc.
Employment direction: e-commerce website planner, online advertising designer, website artist, e-commerce background programmer; Administrative office clerk, network editor or reporter, marketing personnel, network marketing planning and management personnel, shopping mall or supermarket management personnel and other positions.
Computer network technology
(Network Security and Management Direction)
Main courses: electrical technology, computer composition principle, C language, microcomputer assembly and maintenance, LAN formation and management, database principle and application, integrated wiring, web page design, plane image, information security, network database, peripheral principle and maintenance, safety regulations, network engineering supervision, etc.
Employment orientation: computer manufacturer hardware assembler, computer room administrator, database administrator, information center network administrator, digital product repairman, computer product and information security product marketing, service personnel, computer network engineering supervisor, etc.
Computer multimedia technology
(Design direction of film and television and online advertising)
Main courses: computer application foundation, computer introduction, C language, multimedia technology, Photoshop, web page making, 3DMAX, CorlDraw, plane composition, advertising design foundation, database application, photography and video technology, audio and video editing, multimedia software design, engineering drawing and other courses.
Employment orientation: Staff of the Audio-visual Education Center of the Ministry of Education or Training, development and production personnel of multimedia products (courseware), film and television editors of TV stations, design and production personnel of advertising companies, website artists, design and production personnel of online advertisements, etc.
Business English (direction of foreign trade English)
Main courses: college English, business English, foreign trade English correspondence, foreign trade English documents, foreign trade English negotiation, import and export trade practice, international finance, marketing, international commercial law, customs declaration practice, international freight transportation, etc.
Employment orientation: I can engage in import and export trade activities of various import and export trading companies, freight forwarders, customs declaration agents and foreign-funded enterprises; Foreign business communication, reception and English secretarial work of other enterprises, institutions and organizations. Work: foreign trade clerk, foreign trade salesman, foreign trade merchandiser, customs broker, freight forwarder, etc.
Business English (Financial English)
Main courses: college English, English listening and speaking, international trade practice, accounting principles, monetary banking, international finance, financial English, accounting English, foreign trade English documents, foreign exchange management, securities investment, futures and options, etc.
Employment orientation: I can engage in international financial business and management in securities, futures, foreign exchange, banks and other enterprises, non-bank financial institutions and foreign trade departments. Posts: international settlement clerk, foreign trade voucher clerk, cashier, cashier, junior accountant, etc.
Business English (Logistics English Direction)
Main courses: Logistics English, Business English, Foreign Trade English Negotiation, Foreign Trade English Correspondence, College English, Modern Logistics Management, Logistics Distribution, Warehouse Management, Distribution Management, Import and Export Trade Practice, International Marketing, Foreign Trade Documents Practice, etc.
Employment orientation: I can engage in business negotiation, procurement, distribution, distribution and other practical work in foreign-related logistics centers, foreign trade enterprises, domestic logistics enterprises, distribution centers, shopping malls and supermarkets. Work: junior logistics officer, foreign trade forwarder, buyer, foreign trade voucher, etc.
tourism English
Main courses: College English, English Listening, Spoken Tourism, Hotel English, Travel Agency Management, Tourism Marketing, General Situation of Tourism Countries, Tourism Public Relations, Introduction to Hotel Management, Front Desk, Guest Rooms, Catering Service and Management, Tourism Conference Management, Tourism Etiquette, Second Foreign Language (Korean, Japanese, French, Russian), etc.
Employment orientation: practical work in foreign-related tourism and conferences in various tourism management departments, travel agencies, scenic spots, hotels, convention centers and other enterprises; Jobs: English tour guide, English interpreter, foreign-related public relations, foreign-related marketing, administrative clerk, hotel front desk, guest room, catering grass-roots management personnel, etc.
Tourism Japanese
Main courses: basic Japanese, listening, speaking, tourism Japanese, hotel Japanese, travel agency management, tourism marketing, reception desk, guest room, catering service and management, general situation of source countries, tourism public relations, introduction to hotel management, tourism conference management, tourism etiquette, second foreign language (Korean, English, French), etc.
Employment orientation: practical work in foreign-related tourism and conferences in various tourism management departments, travel agencies, scenic spots, hotels, convention centers and other enterprises; Jobs: Japanese tour guide, Japanese commentator, foreign-related public relations, foreign-related marketing, administrative clerk, hotel front desk, guest room, catering grass-roots management personnel, etc.
Korean application (direction of tourist hotels)
Main courses: Basic Korean, Korean Listening, Spoken Korean, Tourism Korean, Hotel Korean, Travel Agency Management, Tourism Marketing, Overview of Tourist Countries, Reception Desk, Guest Rooms, Catering Service and Management, Tourism Public Relations, Introduction to Hotel Management, Tourism Conference Management, Tourism Etiquette, and Second Foreign Language (English, Japanese, French).
Employment orientation: practical work in foreign-related tourism and conferences in various tourism management departments, travel agencies, scenic spots, hotels, convention centers and other enterprises; Jobs: Korean tour guide, Korean commentator, foreign-related public relations, foreign-related marketing, administrative clerk, hotel front desk, guest room, catering grass-roots management personnel, etc.
Design and production of tourist handicrafts
Main courses: design sketch, design color, composition, decoration foundation, calligraphy, photography, logo design, font design, CI design, graphic design, layout design, packaging design, advertising design, computer art design, product design performance techniques, computer art design, handicraft (sculpture) design and production, tourism handicraft application design, etc.
Employment orientation: I can engage in related work in the production enterprises, scientific research departments, design departments, art colleges and other departments of handicrafts, gifts and souvenirs throughout the country.
Art design (packaging design direction of export commodities)
Main courses: design sketch, design color, composition, decoration foundation, calligraphy, photography, logo design, font design, CI design, graphic design, layout design, export commodity packaging design, computer art design, etc.
Employment orientation: I can work in foreign trade enterprises, packaging, design enterprises, advertising enterprises, scientific research institutes, art colleges and other departments all over the country.
Art design (direction of export commodity advertising design)
Main courses: design sketch, design color, composition, decoration foundation, calligraphy, photography, logo design, font design, CI design, graphic design, layout design, illustration design, export commodity advertising design, advertising planning, computer art design, etc.
Employment orientation: I can work in foreign trade enterprises, design enterprises, advertising enterprises, scientific research institutes, art colleges and other departments all over the country.
Art design (brand design and management direction)
Main courses: design sketch, design color, composition, marketing, advertising, design introduction, CI design, brand design, advertising design, packaging design, brand management, display design, decoration foundation, calligraphy, photography, logo design, font design, graphic design, etc.
Employment orientation: I can work in relevant enterprises and institutions, scientific research institutes, art colleges and other departments throughout the country.
Fashion design (export fashion design and performance direction)
Main courses: sketch, color, calligraphy, commercial photography, image design, fashion show, performance director, body foundation, fashion design, fashion plate making, fashion production, fashion display, business etiquette, computer art design, etc.
Employment orientation: I can work in related foreign trade clothing enterprises, clothing design and performance training units, clothing design training units, art colleges and other departments throughout the country.
Electromechanical integration technology
Main courses: mechanical drawing, mechanical engineering foundation, electrical and electronic technology, hydraulic and pneumatic, mechanical equipment maintenance, electrical control and programmable controller.
Employment direction: I can be engaged in the organization and implementation of installation, debugging, operation and testing of electromechanical equipment, technical transformation of electromechanical equipment, operation management of power supply system, technical management of electromechanical equipment, etc.
Vehicle inspection and maintenance technology
Main courses: mechanical drawing, automobile mechanical foundation, automobile application materials, automobile electrical and electronic technology, automobile engine construction and maintenance, automobile chassis construction and maintenance, automobile fault diagnosis technology, etc.
Employment orientation: I can engage in automobile production, inspection and maintenance, service management, automobile sales and other technical and management work in automobile transportation companies, automobile maintenance companies, automobile inspection stations, automobile service companies and other units.