Compared with brand effect, website traffic is more intuitive and effective, which can directly bring direct intentional customers to livestock products. So at present, many online marketing of livestock products are actually one-sided pursuit of this data, ignoring the brand effect. It was not until the negative information about animal husbandry appeared on the Internet that they began to panic and looked for public relations companies everywhere.

I just know that the word-of-mouth effect brought by brand effect is no less than the intuitive IP traffic effect. Therefore, in the process of online marketing of animal husbandry, improving brand awareness and website traffic should be integrated.

Second, in the mode:

Major animal husbandry and animal husbandry structures can consider reference options in regional comprehensive portals, specialist portals or regional specialist portals according to their own core advantages and actual conditions.

Third, accurate market positioning:

The service object of animal husbandry is the customer group with potential demand for animal husbandry services provided by animal husbandry. Websites need high conversion rate traffic instead of junk IP, and quality is always greater than quantity for traffic.

For animal husbandry, the realization of the network is to find the target customers, that is, customers with effective needs within the effective service radius of animal husbandry. Except for a few specialized animal husbandry, most animal husbandry operations are restricted by the effective service radius. Therefore, it is very important to accurately locate the advertising coverage, and it is not recommended that the national media publicize animal husbandry. In addition, most private animal husbandry departments are not comprehensive, even comprehensive animal husbandry has many shortcomings, so we firmly grasp the characteristic specialty to make a fuss. In addition, due to the intensification of competition in the same industry, private animal husbandry has begun to subdivide the target population and locate high-end customers or low-end customers, and its advertising media selection and promotion methods are also different, which is also considered in precision marketing, depending on the actual situation of animal husbandry itself.

Fourth, reasonable network promotion:

The online marketing of animal husbandry and aquatic products industry has been growing and the competition is fierce. The change of single search engine bidding mode and the gradual increase of cost have forced animal husbandry to adjust network marketing strategies, increase investment and find more suitable network marketing strategies. Looking back on the past, the marketing team of animal husbandry and aquatic products industry has gradually improved, and the marketing implementation has also achieved certain results. The defects of the policy force many animal husbandry investors to increase their investment in online marketing.

The ultimate goal of promotion is to clinch a deal. There are many ways of network promotion, such as online advertising, soft text promotion, viral promotion, forum promotion, SNS promotion and so on. , including the popular Weibo marketing. Here, I want to emphasize what I shared with my old customers before, that is, there is no so-called best online promotion method. We can only choose the most suitable combination of promotion methods according to our own market positioning and existing resources of animal husbandry, which can be summarized as: excellent advertising creativity, reasonable communication channels and suitable online media.

The specific network promotion methods suitable for animal husbandry and aquatic products industry will be discussed separately next time. The following are some precautions for the network promotion of animal husbandry and fishery institutions.

1, the promotion of search engine bidding still accounts for 50%-70% of the input of the animal husbandry network. Because the effect is obvious and easy to monitor, many animal husbandry still pay attention to bidding promotion. In the process of search engine bidding promotion, we must first analyze the bidding modes of mainstream search engines such as Baidu and Google. Different search engines have different groups of people, and then summarize and analyze according to the previous promotion data, such as time period, promotion price, ranking order, advertisement type and so on. At the same time, we should consider the disease and the population and make a detailed analysis.

2. With the change of search engine bidding mode and the increase of cost, and a large number of animal husbandry and aquatic products industries have invested in online marketing, the information of animal husbandry and aquatic products industry has doubled, and the competition for search engine optimization has become increasingly fierce. From a long-term and lasting point of view, it is necessary to further strengthen the optimization of the website itself. In this spring tide, if you don't advance, you will retreat.

3. Use soft text marketing in network marketing to promote cultural products, let soft text describe products from different angles, at the same time hype products through word-of-mouth marketing, and cooperate with news public relations to follow up, making it a three-dimensional packaging model, so that the image of products will be more full.

4. Fully combine traditional marketing methods such as media advertising, ground promotion, event marketing and database marketing, and take a multi-pronged approach with complementary advantages! At the same time, bundled marketing can also be realized between animal husbandry service projects and between animal husbandry and animal husbandry.

5. Do a good job in the analysis of promotion data, mainly from the monitoring and analysis of seo data, statistical analysis of website access data, and statistical analysis of query and transaction transformation! According to the analysis data, adjust the promotion strategy and promotion method appropriately.

Five, equipped with a professional network marketing team:

Project planning, website development and team operation management all need professionals to realize. At the same time, the online marketing talents of animal husbandry and aquatic products must master rich medical knowledge and online marketing skills. Only by fully combining the knowledge of these two fields can we gallop freely on the road of network marketing, and both are indispensable. Do not understand medical knowledge, the real needs of prospective customers, and the network marketing technology. You can't deliver all your things to customers quickly and effectively, let alone keep them. Everything can only be achieved by people in the end!

Six, customer transformation problem:

The user experience of animal husbandry website is not good, and the low conversion rate is mainly manifested in the following aspects:

1, the website cannot be very intuitive and concise, which is convenient for visitors to get the most information they need in the fastest way. A large number of pages with too many design elements will only increase their visual burden and add unnecessary information. At the same time, customers may find the information they need on other animal husbandry websites, so your potential customers are no longer yours. The first impression a website gives customers is very important, and customers will react.

The more times you visit, the more likely you are to become your customer! Abandon your subjective consciousness and slim down your website!

2. People who visit animal husbandry and aquaculture websites are cautious and skeptical. Overexaggerating oneself will cause customers' distrust. They should use data and examples to talk to customers, but they should seek truth from facts and consider the problem from the customer's point of view in order to grasp the customer's heart.

The last point at present is the common imagination. The online consultants on the website have low medical professional level, poor marketing awareness and poor service awareness, which leads to extremely low conversion rate, which is also a common problem in online marketing of animal husbandry. The result is a lot of websites and a lot of IP, but no consultation. Customers who can't kick the door well and leave without jumping in line are hard to pull back!

4. In fact, the role of online marketing in animal husbandry should be to effectively guide online customers and cooperate with offline resources that can really help patients solve problems to achieve sales. It is natural to really grasp the psychology of customers and help them solve problems and transform.

In the construction of "agriculture, countryside and farmers", the state will vigorously support rural planting. While farming, online marketing is an effective way for farmers to develop and occupy the market.