Neither. According to Victoria's Secret official website, the founder of Victoria's Secret brand is RoyRaymond, so neither Sun Jing nor Liu Xifang is the founder of Victoria's Secret. 1977, Roy Raymond and his wife CynthiaRaymond)*** co-founded VictoriasSecret. The product market is positioned as a young, hot and fashionable woman, which is favored by different consumers because of its comfort. Victoria's Secret Fashion Show was founded by ChipQuigley, which started in1990s.